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Research reports

Standard demographic classification

The objective of this guideline is to aid researchers and research users in the field of international research. It endeavours to provide a pragmatic guide and advice to those wishing to apply the ESOMAR Social Grade in everyday research and forms a...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1997
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Citation

B.V., E. (1997a, September 01). Standard demographic classification. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/standard-demographic-classification


Research reports

Qualitative research into Dettol advertising approach

Masius, Wynne-Williams and D'Arcy Mac Manus are currentlydeveloping new creative approaches for Dettol advertisingbased upon the universal World Wide use of Dettol. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1975
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Citation

, C. (1975a, June 03). Qualitative research into Dettol advertising approach . ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-dettol-advertising-approach-