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Research papers

International research problems

Research in marketing has a starting point in problems of business management. As in every organism the most important problems arise from interactions between that organism and its surroundings. A business is usually started to perform tasks that...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Jan van Rees
Company: Philips International
June 15, 1965
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Citation

van Rees, J. (1965a, June 15). International research problems. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/-international-research-problems


Research papers

The research activities of the International Union of Official travel organisations

IUOTO, through its Research Commission, has always recognised the importance of research in international travel. In this era of rapid expansion in international movement there have been changes in travel habits, substantial investment in means of...

Catalogue: ESOMAR Yearbook 1962-1963
Author: L. J. Lickorish
August 1, 1963
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Citation

Lickorish, L. J. (1963a, August 01). The research activities of the International Union of Official travel organisations. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/the-research-activities-of-the-international-union-of-official-travel-organisations


Research papers

International travel research

Tourism as' an industry might be better described as the business of personal communication or of mobility and leisure time activities away from homo. For travel is a function of developments in transport, rising standards of living and increased...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: L. J. Lickorish
June 15, 1961
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Citation

Lickorish, L. J. (1961a, June 15). International travel research. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/international-travel-research


Research papers

Forecasting on an international level (French)

It is possible to carry out international forecasting simply by summating forecasts carried out on a national level, just in the same way as one often forecasts at the level of one country by adding together the forecasts made for each region of the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Yves Fournis
June 15, 1959
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Citation

Fournis, Y. (1959a, June 15). Forecasting on an international level (French). ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/forecasting-on-an-international-level-french-


Research papers

Attitude research and international advertising themes

I shall begin by examining the psychological problems which have to be faced by those considering world advertising themes, and review the research that has been done on cultural differences in personality and motivation. This review of academic...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: John A. Downing
June 15, 1959
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Citation

Downing, J. A. (1959a, June 15). Attitude research and international advertising themes. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/attitude-research-and-international-advertising-themes


Research papers

The co-ordination of international research (French)

This paper is based on the experience gained in commissioning research in, at present, eight different European countries. In addition some knowledge has been acquired of research in other European countries and in some British Dominions and the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Max K. Adler
June 15, 1959
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Citation

Adler, M. K. (1959a, June 15). The co-ordination of international research (French). ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/-the-co-ordination-of-international-research-french-


Research papers

Attitude research and international advertising themes (French)

I shall begin by examining the psychological problems which have to be faced by those considering world advertising themes, and review the research that has been done on cultural differences in personality and motivation. This review of academic...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: John A. Downing
June 15, 1959
×

Citation

Downing, J. A. (1959a, June 15). Attitude research and international advertising themes (French). ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/attitude-research-and-international-advertising-themes-french-


Research papers

Forecasting on an international level

It is possible to carry out international forecasting simply by summating forecasts carried out on a national level, just in the same way as one often forecasts at the level of one country by adding together the forecasts made for each region of the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Yves Fournis
June 15, 1959
×

Citation

Fournis, Y. (1959a, June 15). Forecasting on an international level. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/forecasting-on-an-international-level


Research papers

The co-ordination of international research

This paper is based on the experience gained in commissioning research in, at present, eight different European countries. In addition some knowledge has been acquired of research in other European countries and in some British Dominions and the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Max K. Adler
June 15, 1959
×

Citation

Adler, M. K. (1959a, June 15). The co-ordination of international research. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/the-co-ordination-of-international-research