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Research papers

Getting the full picture

This paper delves into the analysis of the different online behaviour among one of the most requested targets in marketing research- pregnant women and recent mothers, with kinds under four years old. By tracking the devices they use to access the...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Mauro Fusco, Pepe Tomás, Carlos Ochoa, Joaquim Bretcha
Companies: Netquest, KANTAR TNS Malaysia
June 15, 2015
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Citation

Fusco, Tomás, Ochoa and Bretcha (2015a, June 15). Getting the full picture. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/getting-the-full-picture-8454


Research papers

Mothers and children

The extent and importance of children's opinion leading power is a phenomenon which concerns advertisers confronted with an advertising message for products consumed by children. Indeed, in this case one not only has to attract the children but also...

Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Frederique Micouleau, Patrick Ballarin
August 1, 2000
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Citation

Micouleau and Ballarin (2000a, August 01). Mothers and children . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/mothers-and-children-