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Magazines

Research World (February 2001)

Fifty leaders of the marketing research industry have initiated a network of research users and providers from around the world. On 15 and 16 January 2001, research industry leadership gathered for the first time in Geneva, Switzerland. The Research...

Catalogue: Research World 2001
Author: ESOMAR B.V.
February 1, 2001
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Citation

B.V., E. (2001a, February 01). Research World (February 2001). ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/research-world-february-2001-


Research papers

Do what your doctor tells you!

The paper will examine, with the help of specially prepared data, some of the potential advantages of integrating research amongst healthcare professionals (predominantly doctors and pharmacists) with more conventional consumer data. This paper...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Robert C. Blake, James J. Ryan
June 15, 1987
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Citation

Blake and Ryan (1987a, June 15). Do what your doctor tells you!. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/do-what-your-doctor-tells-you-


Research papers

The mini parliament technique

Especially in local politics of small towns and communties the formulation of objectives and the development of decisions is highly intransparent. The new method provides applicable results for the decision-taking procedure of honorary persons acting...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Klaus-Christian Kleinpeld, Claus Merbold
June 15, 1985
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Citation

Kleinpeld and Merbold (1985a, June 15). The mini parliament technique. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-mini-parliament-technique


Research papers

Identifying opinion leaders (German)

This paper presents an instrument which serves to identify opinion leaders, a simple "strength of personality scale" developed by the Institut fur Demoskopie Allensbach and sponsored by the Spiegel Publishing Company. Testing the instrument with a...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1985
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Citation

Noelle-Neumann, E. (1985a, June 15). Identifying opinion leaders (German). ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/identifying-opinion-leaders-german-


Research papers

The mini parliament technique (German)

Especially in local politics of small towns and communties the formulation of objectives and the development of decisions is highly intransparent. The new method provides applicable results for the decision-taking procedure of honorary persons acting...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Klaus-Christian Kleinpeld, Claus Merbold
June 15, 1985
×

Citation

Kleinpeld and Merbold (1985a, June 15). The mini parliament technique (German). ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-mini-parliament-technique-german-


Research papers

Identifying opinion leaders

This paper presents an instrument which serves to identify opinion leaders, a simple "strength of personality scale" developed by the Institut fur Demoskopie Allensbach and sponsored by the Spiegel Publishing Company. Testing the instrument with a...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1985
×

Citation

Noelle-Neumann, E. (1985a, June 15). Identifying opinion leaders. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/identifying-opinion-leaders


Research papers

The opinion leader concept in agriculture

One of the major concerns of agricultural marketing is to identify opinion leaders among a population of farmers since they supposedly influence others in the choice of agrochemicals, seeds fertilisers, farm equipment etc. The survey described...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Jean Pierre Ville
Company: BVA Group
June 15, 1985
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Citation

Ville, J. (1985a, June 15). The opinion leader concept in agriculture. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-opinion-leader-concept-in-agriculture


Case studies

The role of innovators in the diffusion of style process

This paper presents a short case study of the introduction of a new automobile in a small town. It analyses the characteristics and the role of innovators in the diffusion process. The analyses have shown that innovators with opinion leadership...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: Coskun Samli, John C. Rogers
December 4, 1974
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Citation

Samli and Rogers (1974a, December 04). The role of innovators in the diffusion of style process. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-role-of-innovators-in-the-diffusion-of-style-process


Research papers

The diffusion of fashion innovations among U.S. college students

Improved knowledge of the characteristics of consumer change agents, opinion leaders and innovators, can provide the fashion marketer with an informed basis for tactical and strategic decision-making. The research project reported in this article...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Steven A. Baumgarten
December 4, 1974
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Citation

Baumgarten, S. A. (1974a, December 04). The diffusion of fashion innovations among U.S. college students. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-diffusion-of-fashion-innovations-among-u-s-college-students