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Videos

Brands that make me smile

Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Pete Comley
Company: Join the Dots InSites Consulting
June 15, 2014
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Citation

Comley, P. (2014a, June 15). Brands that make me smile. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/brands-that-make-me-smile-8164


Research papers

Brands that make me smile

Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Pete Comley
Company: Join the Dots InSites Consulting
November 18, 2014
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Citation

Comley, P. (2014a, November 18). Brands that make me smile. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/brands-that-make-me-smile


Research papers

A new approach to the photo-finishing market

A French leader in the retail distribution of upscale photographic equipment retained the MAC Group to help his organization in identifying and implementing a marketing strategy in photo-finishing. Although our client had a strong market share and...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Jean-Francis Harris
June 15, 1989
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Citation

Harris, J. (1989a, June 15). A new approach to the photo-finishing market. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/a-new-approach-to-the-photo-finishing-market


Videos

Three sides to every story

Wearable cameras and now smart-glasses give market researchers more access into consumers’ lives, in a more cost-effective and unobtrusive way. The question for qualitative research is how can we help create understanding around the visual,...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Dianne Gardiner
June 15, 2014
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Citation

Gardiner, D. (2014a, June 15). Three sides to every story. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/three-sides-to-every-story


Research papers

A picture is worth one thousand words

The following paper describes the findings from Nickelodeon UK’s photo research, a project designed to elicit information for television ‘creatives’ who rely on rich data on kids lives for inspiration and to keep them in touch with...

Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Andy Goodhand, Shari Donnenfeld
August 1, 2000
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Citation

Goodhand and Donnenfeld (2000a, August 01). A picture is worth one thousand words. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/a-picture-is-worth-one-thousand-words-5601


Videos

Out with words - Are pictures the new black?

A mobile research experiment replacing words entirely with “enhanced” pictures.In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future...

Catalogue: Congress 2017: Visionary
Authors: Sarah Jin, Anton Kozka
Company: Happy Thinking People
November 27, 2017
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Citation

Jin and Kozka (2017a, November 27). Out with words - Are pictures the new black?. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/out-with-words---are-pictures-the-new-black--9193


Research papers

Stockography breaking time

We used Stockography to study the changes in Indian weddings in the last two decades. We juxtaposed available stock of past and present weddings and identified the deltas. The data were collected through respondents, professional wedding...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Sushma Panchawati, Shefali Nath Gupta, Kamna Sharma
November 18, 2014
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Citation

Panchawati, Gupta and Sharma (2014a, November 18). Stockography breaking time. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/stockography-breaking-time-8369


Videos

Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW
Authors: Carolin Kaiser, Raimund Wildner
June 15, 2016
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Citation

Kaiser and Wildner (2016a, June 15). Gaining marketing-relevant knowledge from social media photos. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/gaining-marketing-relevant-knowledge-from-social-media-photos


Videos

Now I see what you mean

Our training and our professional culture leads us to think of the world through a rational, linguistic filter. We cling on to the idea that there is an objective reality 'out there' and that we have an impartial, objective standpoint. Of course,...

Catalogue: Congress 2015: Revelations
Authors: Nick Coates, Fiona Hall, Kevin McLean
June 15, 2015
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Citation

Coates, Hall and McLean (2015a, June 15). Now I see what you mean. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/now-i-see-what-you-mean