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Magazines

Revue Française du Marketing (Avril 2011)

Ces dernières années, une tendance très netteest apparue dans l'économie mondiale à se tournervers les opérations à l'échelon international. Pourcertaines compagnies, le souci de «devenir international» ou de «devenir...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
April 1, 2011

Magazines

Research World (December 2008)

Last month, the United States elected the first African American ever to the office of President. He was not elected because of his race, but because he ran a campaign that was so disciplined, broad and deep that it touched the culture, emotions and...

Catalogue: Research World 2008
Author: ESOMAR B.V.
December 1, 2008

Magazines

Research World (January 2007)

It wasn’t so long ago that nobody knew what the man in the street was thinking, what his views about life were and what he wanted. And even if this information was available, it was hardly ever taken into account. This situation has changed...

Catalogue: Research World 2007
Author: ESOMAR B.V.
January 1, 2007

Research papers

Life cycle, objective and subjective living standards and life satisfaction

This presentation introduces new types of composite measures of living conditions, more precisely 'Inversely Proportional Index of Wealth' (IPIW) and 'Inversely Proportional Index of Life Satisfaction' (IPILS).They are constructed on the assumption...

Catalogue: ESOMAR Public Sector Social Research 2004
Author: Krzysztof Zagorski
May 9, 2004

Magazines

Research World (June 2002)

The unexpected success of Jean-Marie Le Pen in the first round of France’s recent Presidential election came as a shock for not only the nation’s politicians but its pollsters. As elsewhere, political opinion polling constitutes only a...

Catalogue: Research World 2002
Author: ESOMAR B.V.
June 1, 2002

Research papers

The contribution of qualitative research to the presidential campaign of Vicente Fox

Within the framework of theoretical and methodological reflection about the discussion group, this paper describes how qualitative research was used in the campaign of Vicente Fox, the new President of Mexico. Qualitative research provided the...

Catalogue: Latin America 2001
Authors: Guido Lara, Soledad Rojas
May 1, 2001

Research papers

Close, but no cigar

The time is early 1989. The Berlin wall is up. The Soviet Union is just what its name implies: a union. 1992 is a soon-to-happen promising event - and Europe is a private club of old-world nations, not an open concept. The client is the toughest...

Catalogue: ESOMAR Congress 1995: Making The Decision
Author: Philippe Boutié
September 1, 1995

Research papers

Politicians on the political market in Poland

This paper discusses the political marketing problems inherent in the Polish new democracy. Since 1989 the political system has been developing in a state of constant change. It was very hard for voters to grasp the programs, goals and ideas...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Lena Kolarska-Bobinska, Piotr Starzynski
September 1, 1994

Research papers

The Middle East today and tomorrow

From a Gulf standpoint, no doubt, the successful conclusion of the second Gulf war between the GSied and UM-authorised Multinational Coalition - in which the Gulf Cooperation Council (GCC) played a central role - and Iraq to force the Saddam Hussain...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: George Joffé
June 15, 1992