Resources Library by ANA

Measures of association and correlation

One of the most important uses of statistical analysis is to investigate the associations or relationships between different variables. Understanding these relationships is of importance to an investigator for several reasons: It helps in the...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Fatti

February 14, 1995

Is there still a place for foreign radios in Romania?

The last five years were, for Romania, a period of severe changes. As other countries placed in Central and Eastern Europe, Romania passes a period of transition from a communist regime towards a democratic one. Keeping in mind this context, the...

Catalogue: Radio Research Symposium 1995

Authors: Mircea Kivu, Mara-Ileana Galat

Company: IMAS International GmbH

July 1, 1995

Brand loyalty among mobile phone users

This paper assesses a method that enables market researchers to provide a comprehensive understanding of what determines consumer loyalty (or absence) in a product category. The proposed approach assumes that the individual characteristics of...

Catalogue: Latin America 2002

Authors: Paulo Luís Gomes Alves, Silvia Aquino

May 12, 2002

Free content VS. quality?

Publishing high-quality information on the Internet is expensive. The lingering economic difficulties of considerable parts of the Internet sector and the signs of weakness of the advertising industry have given new impetus to the search for new...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Folker Michaelsen, Raimund Wildner

Company: GfK

February 3, 2002

Research for broadcasting decisions

This paper describes the results of a study commissioned by the Foreign and Commonwealth Office from Research Surveys of Great Britain (RSGB) to determine whether the World Service is effective in communicating a positive impression of Great Britain...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Authors: Michael M. Brown, Philip Mercieca, John Parrish

June 15, 1991

From stream to structure

This paper describes the use of computerised topic analysis to segment and analyse tweets by US presidential election candidates in 2016. The statistical technique used to create the topic is called Latent Dirichlet Analysis (LDA). The paper shows...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Andrew Jeavons

November 18, 2016

A new method for measuring advertising effectiveness

For scientific elaboration of a media plan, planners have at their disposal audience surveys giving the numbers and characteristics of the readers, listeners or viewers. In order to optimize a media plan, information is necessary not only on the...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness

Authors: Daniel Adam, John Parfitt

June 15, 1965

Statistic and significance testing

Statistics may be defined as ‘the collection, analysis and interpretation of numerical data’. As market research is concerned mostly with counting and measuring, it is not surprising that the theory of statistics can play an important part...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Paul Harris

September 1, 1998

Can continuous relationship marketing work in emerging markets?

This paper outlines the continuous relationship marketing (CRM) challenges - poor data quality, poor direct marketing skills, and organizational resistance - unique to emerging markets and recommends practical ways of overcoming them. It describes in...

Catalogue: Asia Pacific 2002

Authors: Mike Sherman, Sungmi Chung

Company: McKinsey & Company

December 1, 2002