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Videos

The icon experiments

This presentation will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.

Catalogue: Congress 2015: Revelations
Authors: Adam Frost, Jon Puleston, Satsuki Suzuki, Tobias Sturt
Company: Kantar
June 15, 2015
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Citation

Frost, Puleston, Suzuki and Sturt (2015a, June 15). The icon experiments. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-icon-experiments


Videos

Modern killer disease uncovered

Traditional email- and landline-based research methods are struggling to keep up with a world that is ever more rapidly adopting smartphones as the preferred way to communicate, shop, play and access information.Surveys via mobile phones have been...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Nico Jaspers, Wander Meijer
Company: Dalia Research
June 15, 2015
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Citation

Jaspers and Meijer (2015a, June 15). Modern killer disease uncovered. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/modern-killer-disease-uncovered


Videos

What you should know about online samples

After almost two decades of continued growth, the debate still continues on which key factors impact online sample quality. Here are some key steps that researchers and their clients can take to improve sampling quality when developing sampling...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Reg Baker
June 15, 2015
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Citation

Baker, R. (2015a, June 15). What you should know about online samples. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/what-you-should-know-about-online-samples


Videos

Gathering on-the-ground insights in the developing world

The market research field is ripe for improvement, and mobile technology is an innovative way to transcend borders and uncover new insights. GeoPoll partnered with the World Food Programme (WFP) to test the viability of adopting mobile surveys to...

Catalogue: Congress 2014: What Inspires?
Authors: Max Richman, Matthieu Sauvage-Mar, Roxana Elliott, Steve Gutterman
June 15, 2014
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Citation

Richman, Sauvage-Mar, Elliott and Gutterman (2014a, June 15). Gathering on-the-ground insights in the developing world . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/gathering-on-the-ground-insights-in-the-developing-world-


Videos

Opening your mind

Open-ended feedback is often overlooked in survey design; however, social media and big data have transformed the way textual analysis is viewed. Taking inspiration from this the presenters have sought to reappraise the role of the open-ended...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Alexander Wheatley
June 15, 2014
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Citation

Wheatley, A. (2014a, June 15). Opening your mind. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/opening-your-mind