You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Catalogues containing Fragrance 2007.
ANA has found 14 results for you, in 192 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Contributions of synaesthesia to fragrance branding

This paper describes the contribution of synaesthesia to fragrance branding, including experimental evidence that branding adds significantly to the experience of fragrances through the mechanisms of synaesthesia. Fragrances not only stimulate the...

Catalogue: Fragrance 2007
Authors: Peter Cooper, Brooke Binder
Company: QRi Consulting Ltd.
November 14, 2007

Research papers

Temporal dominance of sensations

The temporality of sensations has been acknowledged in the food industry and for a long time as a potential key driver of liking. However, no practical method was available until now for tracking down such a temporal sensory signal simultaneously on...

Catalogue: Fragrance 2007
Authors: Brieuc de Larrard, Sandra Corneau
Company: Symrise AG
November 14, 2007

Research papers

Let the product talk

at LVMH, Product insight has successfully contributed to several types of problematics. two will now being explained: the launch of a new fragrance (Pucci for women) where the brief is to try and understand which juice should be chosen to meet best...

Catalogue: Fragrance 2007
Authors: Evelyne Rédier, Sandrine McClure
Company: Reperes
November 14, 2007

Research papers

Touching smells, sniffing colours, tasting odours

This paper looks at two aspects of fragrances which roughly correspond to sociological and psychological perspectives.In the first section, it examines the sense of smell and the human experience (sensory and social) of fragrances.The second section...

Catalogue: Fragrance 2007
Authors: Alan Branthwaite, Luigi Toiati
Company: Focus S.r.L.
November 14, 2007

Research papers

Likeability, liking is not enough

The purpose of this paper is to take stock of a very good friend of Market Researcher: Likeability.We are reviewing why it is our best friend through easiness and reliability, but also where we should be very careful if we do not want to be fooled....

Catalogue: Fragrance 2007
Authors: Agnès Fournier, Nathalie Yvert-Blanchet
November 14, 2007