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Videos

Selling Insight through Live Commerce in China

Livestreaming e-commerce in China reached 171 billion in value in 2020. The most popular live commerce shows are the ones where hosts open up about who they really are, show how they live their lives and share their honest opinions and feelings...

Catalogue: Congress 2023
Authors: Yingying Gu, Jennifer Liu
Companies: Pernod Ricard, Human8
September 29, 2023
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Citation

Gu and Liu (2023a, September 29). Selling Insight through Live Commerce in China. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/selling-insight-through-live-commerce-in-china-12162


Videos

Quick qual manifesto

From ethnography to rapid ethnography to insights sprints, it seems like there is a constant request for faster results. How can we tackle this without compromising the essence of user-centered design? Quick Qual Manifesto aims to explain how.

Catalogue: Fusion 2019
Authors: Nasly Liliana Galindo Quiroga, Gabriel Escalante
Company: INSITUM
November 10, 2019
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Citation

Galindo Quiroga and Escalante (2019a, November 10). Quick qual manifesto. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/quick-qual-manifesto-10870


Videos

Rapid impact

Making a new product a market leader in one year through machine learning, psychology, and ethnography based differentiating insights. The product that we will be discussing in this paper, is a natural one for HPV. It can be prescribed throughout the...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins
Companies: Insight Dojo, Shionogi
September 8, 2019
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Citation

Hall, Banerji, Rayner, D'Angelo and Atkins (2019a, September 08). Rapid impact. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/rapid-impact-10727