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The world of chocolate in 2020

By using sensorial product test techniques in qualitative, quantitative & neurological research Barry Callebaut avoids using only consumers’ reactions, but also taps into the subconscious reality. In this way, they are able to predict the world...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Karin Loobuyck
June 15, 2015


Sensory profiling and product development

R&D and Marketing teams can finally join forces to develop badass products. In this interactive presentation, and through Sephora, Red Bull, and Louis Vuitton case studies, hear how to:Identify and share consumer insights inspired by sensory...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Diana Derval
Company: DervalResearch
June 15, 2015

Research papers

Measurement of the temporal aspects of sensory perception

Aroma, taste, texture and thermal or pain sensations elicited by food products show a dynamic change in intensity over time. The process of mastication changes the structure of food and enhances flavour release in the mouth, changes in texture will...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Authors: Pieter H. Punter, Peter E. Roos, Garmt B. Dijksterhuis
June 15, 1989

Research papers

Turning images into fragrances

Whilst all consumer products have both sensory and image properties which work together to influence the user's perception, the image content in fine fragrances is probably one of the highest. Consumer life style aspirations, self image and even...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Authors: Anthony A. Williams, D. J. Whittlestone, Derek C. Martin
June 15, 1991

Research papers

Welcome to the sensorium of Whatsapp

There is no 'sense' in data until it encompasses all senses of the consumer, there is no 'experience' as valuable as the one shared in real time by the consumer and there is no 'communication' as authentic as the one that is initiated by the...

Catalogue: MENAP Forum 2016: From Transformation To Activation
Author: Kshipra Rustogi
Company: FeedBack Market Research
June 15, 2016


The sensory safari

An interactive session packed with sensory tests for you to experience first hand the impact of sensory marketing and research on consumer behavior and perception.

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Ludovic Depoortere
June 15, 2015


Can your audience recognise your brand with their eyes closed?

Sixième Son is an audio branding agency exclusively dedicated to sound identity, audio branding architecture and environmental sound design. In his presentation, Laurent will demonstrate the value of integrating musical design within the brand...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Laurent Cochini
June 15, 2015

Research papers

What can consumer research tell us about why people wear perfume?

Despite our inadequate understanding of the physiologial and psychological mechanisms involved in odor perception, the efforts of many researchers interested in these issues is beginning to throw more light on the variety of reasons why people wear...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Hugh Bain
June 15, 1993

Research papers

The sweet smell of success

The sense of smell can be used in strategic branding to create opportunities for the fragrance industry as a whole. This presentation demonstrates how, with a multi staged approach of combined sensory and consumer research techniques, this can be...

Catalogue: Fragrance 2009: The Trends Mistral
Author: Vivien S. Wilton-Middlemass
June 26, 2009