Resources Library by ANA

Magical mystery tour

Synaesthesia may be applied to both Alzheimer's and Qualitative Research as an effective support technique, in order to trigger a spontaneous consumer language made of sensorial metaphor, based on a direct emotional experience. In order to enhance...

Catalogue: Fragrance 2009: The Trends Mistral

Author: Luigi Toiati

Company: Focus S.r.L.

June 26, 2009

Putting fragrance in perspective

Given the lack of knowledge about the relative importance of fragrance vs. other sensory inputs for business situations, this paper measures the expected 'economic' (i.e. pricing) performance of different ideas about fragrance in hotels vs. ideas...

Catalogue: Fragrance 2009: The Trends Mistral

Authors: Howard R. Moskowitz, Rieko Shofu, Marco Bevolo, David Moskowitz

Company: Moskowitz Jacobs Inc.

June 26, 2009

A world of chicken flavors

During the spring and summer of 2007, Givaudan sponsored and QualiData executed a global ethnographic study to support the discovery and development of novel chicken flavors. Aiming for intensive consumer immersion at the point of flavor creation,...

Catalogue: Congress 2008: Frontiers

Authors: Michael P. Cook, Hy Mariampolski

Companies: QualiData Research Inc., Givaudan

September 26, 2008

The supreme sensory experience

The supreme sensory experience and the human senses are suggested as fruitful marketing concepts for rethinking marketing in practice and theory. The aim of the paper is to discuss and present the usefulness of a sensory marketing framework in terms...

Catalogue: Congress 2008: Frontiers

Author: Bertil Hultén

September 26, 2008

The power of emotions

A theoretical framework exploring the importance of Multisensory strategies as the entrance to the consumer's mind and heart in order to create an emotional relationship between a brand and the client. How could a company create real emotions that...

Catalogue: Latin America 2008

Author: Karla Barajas Portas

May 13, 2008

Where does fragrance fit into the product concept?

The data reported here come from a much larger study involving the marketing language used with fragranced products. The goal of the original set of studies was to identify what language drove interest in a fragranced product, for a set of 30...

Catalogue: Fragrance 2007

Author: Howard R. Moskowitz

Company: Moskowitz Jacobs Inc.

November 14, 2007

Smelly business

This presentation is as much about the value of memory as the value of a smell.-Does the memory of coffee brewing really cause someone to write Folger's on their shopping list rather than Maxwell House?-Does the memory of the smell of fries cooking...

Catalogue: Fragrance 2007

Author: Nigel Hollis

Company: KANTAR TNS Malaysia

November 14, 2007

From fragrance to experience

This research demonstrates that advanced consumers tend to reject objects that are made of or associated to the feeling of “artificial” and “chemical”. the current revolution undergoing domestic cleaning products is only an...

Catalogue: Fragrance 2007

Authors: Tiziana Traldi, Sabrina Donzelli

Company: Future Concept Lab s.r.l.

November 14, 2007

Sensory evaluation

When a person comes into contact with a given fragrance, he or she experiences sensations that are unique to him or her. But is it a reason why we could not try to describe 'objectively' or as 'objectively' as possible the fragrances of our...

Catalogue: Fragrance 2007

Authors: Huguette Nicod, Florence Sponton, Hélène Azoeuf, Lise Dreyfuss, Pascale Elmalan

Company: Nestlé

November 14, 2007