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Research papers

Contributions of synaesthesia to fragrance branding

This paper describes the contribution of synaesthesia to fragrance branding, including experimental evidence that branding adds significantly to the experience of fragrances through the mechanisms of synaesthesia. Fragrances not only stimulate the...

Catalogue: Fragrance 2007
Authors: Peter Cooper, Brooke Binder
Company: QRi Consulting Ltd.
November 14, 2007

Research papers

Temporal dominance of sensations

The temporality of sensations has been acknowledged in the food industry and for a long time as a potential key driver of liking. However, no practical method was available until now for tracking down such a temporal sensory signal simultaneously on...

Catalogue: Fragrance 2007
Authors: Brieuc de Larrard, Sandra Corneau
Company: Symrise AG
November 14, 2007

Research papers

Touching smells, sniffing colours, tasting odours

This paper looks at two aspects of fragrances which roughly correspond to sociological and psychological perspectives.In the first section, it examines the sense of smell and the human experience (sensory and social) of fragrances.The second section...

Catalogue: Fragrance 2007
Authors: Alan Branthwaite, Luigi Toiati
Company: Focus S.r.L.
November 14, 2007

Research papers

Likeability, liking is not enough

The purpose of this paper is to take stock of a very good friend of Market Researcher: Likeability.We are reviewing why it is our best friend through easiness and reliability, but also where we should be very careful if we do not want to be fooled....

Catalogue: Fragrance 2007
Authors: Agnès Fournier, Nathalie Yvert-Blanchet
November 14, 2007

Research papers

Direct olfactometry and gas ography as a tool for the dynamic semantic characterisation of fragrances?

This paper presents a new method for fragrance evaluation: Direct Gas Chromatography-Olfactometry.All tests were performed with a set of six fragrances representing the sweet and 'gourmand' trend emerging during the 1990s. A preliminary study...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Barbara Rega, Jean-Marc Sieffermann, Julien Delarue, Pierre Giampaoli
May 15, 2005

Magazines

Revue Française du Marketing (Février 2004)

Le marketing sensoriel peut se définir comme un «ensemble de variables d'actionscontrôlées par le producteur et/ou le distributeur pour créer, autour duproduit ou du service, une atmosphère multi-sensorielle spécifique, soit...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2004

Magazines

Revue Française du Marketing (Septembre 2003)

Les professionnels, qu'ils soient distributeurs ou producteurs, accordent depuisquelques années un intérêt croissant au marketing sensoriel. Preuve enest l'apparition de nombreuses enseignes dont la particularité est de proposer aux...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2003

Research papers

The fragrance that is me

This paper illustrates non-verbal and psychology oriented test procedures to elucidate modes of self-experience relative to preferences for sensory stimuli, in particular for scents. As a result of these tests, a Spectrum of Positive Moods and Images...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Hans-Otto Schmidt
December 1, 1996

Research papers

Sensory segmentation, optimization and reverse engineering

This paper shows how consumer research links the fragrance developer with the consumer in a manner which produces both databases for understanding consumers, and consumer-driven direction for fragrance development. The approach follows procedures...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Howard R. Moskowitz, James Barash
Company: Moskowitz Jacobs Inc.
December 1, 1996