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Research papers

McDonald's deeper consumer understanding

Unable to develop a truly consumer-centric strategy based on their current research practices, McDonald's endeavoured on a new segmentation approach that enabled them to deep-dive into their consumer segments & need states, learn which ones...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Oscar Yuan, Volpellier Hernãn Rodrigo
Companies: Ipsos MRBI, McDonald's Corporation
March 15, 2018
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Citation

Yuan and Rodrigo (2018a, March 15). McDonald's deeper consumer understanding. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/mcdonald-s-deeper-consumer-understanding


Research papers

Is VR the auto industry's sleeping giant?

To test this hypothesis multiple independent studies marching samples for full product evaluations and VR stimulus evaluation were conducted with sedan, hatchbacks and compact SUVs. The main goal of these studies was to:1. Understand the challenges...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: John Kiser, Narith Panh
Company: Ipsos MRBI
November 14, 2017
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Citation

Kiser and Panh (2017a, November 14). Is VR the auto industry's sleeping giant?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/is-vr-the-auto-industry-s-sleeping-giant--9165


Research papers

Mobile evolution VS. revolution (Spanish)

Mobile has been a methodology which has been present in the Market Research industry for few years already and even the knowledge about what it can do and its main benefits is wide spread its use is still rather niche. The applications of Mobile for...

Catalogue: Latin America 2017: #IN
Author: Anibal Cantarian
Company: Ipsos MRBI
June 15, 2017
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Citation

Cantarian, A. (2017a, June 15). Mobile evolution VS. revolution (Spanish). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/mobile-evolution-vs-revolution-spanish-


Research papers

Big Data, AI, machine learning and behavioural science

Over the last three years, the deep learning version of machine learning has made more inroads into learning systems than all the artificial intelligence ever developed, particularly to understand image, voice and language processing, etc. The...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Pascal Bourgeat, Paul Cording, Bart Langton
Company: Ipsos MRBI
May 9, 2017
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Citation

Bourgeat, Cording and Langton (2017a, May 09). Big Data, AI, machine learning and behavioural science. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/big-data-ai-machine-learning-and-behavioural-science


Research papers

Video storytelling in medical ethnographic research

Patients have become the center of most pharma companies' worlds. Immersions are perfect for clients who want and need to understand the patient's world at the individual customer level - to offer better solutions and better serve patients with more...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Zou Xiong, Xiaoqiong (Afra) Chen
Company: Ipsos MRBI
May 5, 2017
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Citation

Xiong and Chen (2017a, May 05). Video storytelling in medical ethnographic research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/video-storytelling-in-medical-ethnographic-research-8978


Research papers

The inspiration ecosystem

Unilever wished to invest in Comfort, the flagship fabric conditioner brand, to build a strong fragrance property. Ipsos UU partnered with Unilever on a unique NextGen Qual pilot that helped leveraging from across a variety of data and insight...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ratna Pratik Thakar, Radhecka Roy
Company: Ipsos MRBI
June 15, 2016
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Citation

Thakar and Roy (2016a, June 15). The inspiration ecosystem. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-inspiration-ecosystem-8826


Research papers

Future-proofing a tracking study in Japan

Research should always be about putting the consumer at the centre of our thinking. Considering an acceleration of mobile platforms, now is the time to focus on developing "device-agnostic". In alliance with Ipsos global/local experts, we challenged...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Makoto Moriguchi, Daniel Welch
Company: Ipsos MRBI
May 19, 2016
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Citation

Moriguchi and Welch (2016a, May 19). Future-proofing a tracking study in Japan. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/future-proofing-a-tracking-study-in-japan-8646


Research papers

Mobile technology

Technology has become a new ingredient for social survival. These devices are not cheap, but day-to-day life is easier when we have access to them, for all socio-economic levels. At an emotional level, it's very important for people to be able to buy...

Catalogue: Latin America 2016: Research Renovation
Authors: Armando Mora, Constanza Antelo, Maria Carolina Naranjo, Ana Carolina Sanchez
Company: Ipsos MRBI
April 13, 2016
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Citation

Mora, Antelo, Naranjo and Sanchez (2016a, April 13). Mobile technology. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/mobile-technology


Research papers

The new (new) social TV revolution

This paper provides an analysis of the current social television revolution in Latin America by studying the history and influence if social media, technologies and how they have merged with the entertainment world to provide society with a brand new...

Catalogue: Latin America 2016: Research Renovation
Authors: Vanessa Mathias, Pepe Tomás, Diego Pagura, Marcela Doria
Companies: Ipsos MRBI, Netquest
April 13, 2016
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Citation

Mathias, Tomás, Pagura and Doria (2016a, April 13). The new (new) social TV revolution. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-new-new-social-tv-revolution-8638