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Research papers

Advertising and marketing research (French)

Nowadays, it has become a trivial matter to note that the techniques of market studies have historically their first development. In the search by the industrials for a better profitability of their public expenditure. In the many studies which...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Philippe De Vendeuvre
June 15, 1956
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Citation

De Vendeuvre, P. (1956a, June 15). Advertising and marketing research (French). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/advertising-and-marketing-research-french-