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Research papers

Marketing and the generalist manager

The Australian Administrative Staff College was established in 1957 and provides residential courses for managers from both the private and public sectors. Its main objective is to prepare individuals for further responsibility and its participants...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: K. J. Burns, J. G. Stewart
June 1, 1976
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Citation

Burns and Stewart (1976a, June 01). Marketing and the generalist manager. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/marketing-and-the-generalist-manager


Research papers

On the difference between illustrating a theory and solving a problem

The use of case-studies does not substitute the solving of real problems in management education. There is a great difference between the situation confronting the student in a case-study, and a real problem situation. In case-studies real world...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: P. S. Kristensen
June 1, 1976
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Citation

Kristensen, P. S. (1976a, June 01). On the difference between illustrating a theory and solving a problem. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/on-the-difference-between-illustrating-a-theory-and-solving-a-problem


Research papers

Complexity and change in the modern marketing environment

The paper discusses the complexity of the modern marketing environment and the need for a more comprehensive view of buying behaviour. Over the past decade several new factors, such as increasing government intervention in industry and commerce and...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Peter Michael Chisnall
June 1, 1976
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Citation

Chisnall, P. M. (1976a, June 01). Complexity and change in the modern marketing environment. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/complexity-and-change-in-the-modern-marketing-environment


Research papers

Teaching research methods through secondary analysis

After considering some problems in more traditional ways of teaching research methods, this paper discusses how archived data may be used in teaching graduate level courses in this subject in political science and sociology. The discussion is based...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Ada W. Finifter
September 1, 1973
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Citation

Finifter, A. W. (1973a, September 01). Teaching research methods through secondary analysis. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/teaching-research-methods-through-secondary-analysis


Research papers

Interviewer education and "make or buy" decisions in chemical market research

This paper discusses the question of educational background for interviewers in agencies and companies in the field of chemical market research. The subject chosen allows a broad coverage of the problems based on international experience. The main...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: Karl-Heinz Ronitz
January 1, 1973
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Citation

Ronitz, K. (1973a, January 01). Interviewer education and "make or buy" decisions in chemical market research. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/interviewer-education-and-make-or-buy-decisions-in-chemical-market-research


Research papers

Passive learning from television

The purpose of this paper is to identify some of the differences between passive and active learning, and to suggest some implications for education and for television.

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Herbert E. Krugman, Eugene L. Hartley
June 15, 1969
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Citation

Krugman and Hartley (1969a, June 15). Passive learning from television. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/passive-learning-from-television