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De Vendeuvre, P. (1956a, June 15). Advertising and marketing research (French). ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/advertising-and-marketing-research-french-
Lacoste, P. (1956a, June 15). Study for non-durables consumer goods (English and French). ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/study-for-non-durables-consumer-goods-english-and-french-