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Research reports

Communications testing- New label designs

The purpose of this research was to assess the present the imagery of Trex Oil vis-a-vis other competitive brands; todiscuss the differential impact of the two new labels and the extent to which these labels communicate the key elements ofthe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 9, 1973
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Citation

, C. (1973a, April 09). Communications testing- New label designs. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/communications-testing--new-label-designs


Research reports

Qualitative research on Lyril development advertising

Three experimental 30-second workshop films had been made,each based upon elements present in the current Lyril campaign. The overall research objective was to establish which of thethree basic propositions offers the best potential for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research on Lyril development advertising. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-lyril-development-advertising


Research reports

Qualitative research into Wrangler advertising strategy

Doyle Dane Bernbach Limited is in the process of developing a televisioncommercial for Wrangler casual clothes.Three primary creative approaches were developed, and accordingly, aninitial exploratory phase of consumer research was required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Qualitative research into Wrangler advertising strategy. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-wrangler-advertising-strategy


Research reports

Qualitative research into Kotex advertising campaign

A revised press campaign for Kotex loop towels wasprepared, incorporating the recommended modificationsarising from two previous pieces of qualitative development research. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Qualitative research into Kotex advertising campaign . ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-kotex-advertising-campaign-


Research reports

Setlers creative development research

This is the first stage of research on Setlers with a view to helping in the creative development of a convincing new TV commercial for the brand which should be in line with the strategy and positioning. The objectives therefore were:1. To explore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Setlers creative development research. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/setlers-creative-development-research


Research reports

Psycho-synectic research into Weedkillers

Out of the total population of Weedkiller buyers (defined ashouseholders with garden/drive areas) only 30-40% actuallybuy Weedkillers. Accordingly 60% or more of property ownerspave a maintenance problem for which Weedkillers shouldlogically offer an...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 14, 1974
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Citation

, C. (1974a, June 14). Psycho-synectic research into Weedkillers. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/psycho-synectic-research-into-weedkillers


Research reports

Qualitative research on Savon communication

Savon is a limited line grocery discount store, offeringhousewives very competitive prices over the wholegrocery range. Some 23 stores have so far been launched.Advertising has attempted to exploit Savon pricebenefits through the use of 'retail'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Qualitative research on Savon communication. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-savon-communication


Research reports

Report on qualitative research on a Top Deck commercial

Following qualitative research (CRAM 973), examiningthree different approaches for the advertising ofTop Deck, Doyle Dane Bernback have produced a30-second and 15-second cartoon commercial 'Diver'.The objectives of the research reported here wereto...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1973
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Citation

, C. (1973a, July 21). Report on qualitative research on a Top Deck commercial. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-top-deck-commercial


Research reports

Qualitative research on 'Fedora'

'Fedora' is the code-name for a new aftershave whichwill be named 'Casablanca' and will be launchedpre-Christmas with three 45 second commercials. The first of these commercials was available for researchtogether with mock-ups of the packs a d...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974
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Citation

, C. (1974a, May 01). Qualitative research on 'Fedora'. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-fedora-