You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Evaluation Research.
ANA has found 64 results for you, in 841 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Beecham's powders + hot lemon

Recent qualitative research into the Beecham's Powderrange indicated that Beecham's Powders + HotLemon could benefit from a more cohesive and integrated packdesign. The present research was designed to evaluate three newpack designs.Each of these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 15, 1973

Research reports

Summary report on a qualitative evaluation of two press ads

The objectives of the research reported here were toundertake a communication check to help to determineboth the believability and comprehension of twoadvertisements.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 15, 1973

Research reports

Report on qualitative research on Sunsilk colour foam

The general objectives of the research were to evaluatea further two advertising executions for Sunsilk ColourFoam. The specific research objectives were:1. to establish which of the two copy approachesbest communicated the product to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 21, 1973

Research reports

Report on exploratory research on Steralcon packaging

H. J. Heinz Co. Ltd. plans to launch a Steralcon rangeof gourmet products in a regional test market later inthe year. Doyle, Dane, Bernback Ltd. and Design Plushave submitted two alternative designs for the outerretail pack for these products.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 11, 1973

Research reports

Qualitative research on frozen onion products

This research was undertaken to evaluate the appealof a number of possible forms of frozen onions and togenerate other ideas for frozen onions which could be ofinterest to housewives. About this collection:Peter Cooper (1936-2010) was co-founder...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1973

Research reports

Barclaycard responses

In the Campaign Evaluation Study (Sloare Research),it was found that 32% of all those claiming to recallBarclay advertising replied "Barclaycard" and nothingelse. The purpose of this research was: 1. To isolate respondents who responded...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973

Research reports

Persil automatic advertising evaluation

This report gives the results of allevaluation of Persil Automatic Advertising. An earlier report  contains background attitudesto Bold and Persil Automatic, drawn from bothstudies, which are relevant to consumers' reactionsto the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973

Research reports

Judging a good wash

The general objectives of this research were to define thebroad parameters of two key aspects of the wash process: 1. Why and when an article is washed;2. How the standards achieved are judged.About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 13, 1973

Research reports

Nappy Liners- Product placement test on behalf of Johnson & Johnson Ltd.

Johnson & Johnson Limited have developed a newperforated nappy liner which has the (potential). advantageof allowing liquids to pass through it in one directiononly-from the baby to the nappy and not vice versa - thushelping to keep the baby dry,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1973