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Research reports

Report on qualitative research on Lilia-White range advertising

The research was required into the reactions to andeffectiveness of two campaigns concerning Lilia-Whiteproducts. The first campaign concerns an amalgamation(in terms of side-by-side presentation) of Dr. White's(a non- disposable towel) and Lilia...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). Report on qualitative research on Lilia-White range advertising. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-lilia-white-range-advertising


Research reports

Qualitative research on Be-Ro/McDouglas development

Ranks, Hovis McDougall are considering a 'one-grand'strategy for flour, in which 'McD' and 'Be-Ro ' could becombined under the 'McD' name. The advantages of thisstrategy are that it would strengthen McDougall's tradingposition. The broad...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1972
×

Citation

, C. (1972a, October 03). Qualitative research on Be-Ro/McDouglas development. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-be-ro-mcdouglas-development