You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Product Concept.
ANA has found 72 results for you, in 590 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on Project Cledwyn

The Cledwyn Project is a development of a multi-purposeliquid hard surface cleaner. The objectives of the research reported here were toevaluate two alternative presentations of the cleaner/disinfectant, and two concept statements.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Qualitative research on Project Cledwyn. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-cledwyn


Research reports

Qualitative research into men's hair care product concepts

Earlier research by CRAM Ltd. identified the potentialfor new products in certain areas within the men's hair caremarket. Further considerations and inputs from Beechams Ltd. and Leo Burnetts Ltd. have resulted in the development of13 concepts which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Qualitative research into men's hair care product concepts . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-men-s-hair-care-product-concepts-


Research reports

Qualitative research on Five Pints

Five Pints is "filled milk" (skimmed milk withvegetable fats added) which was launched by Unigateinto Lancashire in March 1976. This research has been done to assess in qualitativeterms consumer attitudes to the introduction of FivePints, and its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Qualitative research on Five Pints. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-five-pints


Research reports

Qualitative research on Snowflake project

Beecham propose to introduce a new anti-dandruffshampoo containing Zinc Omadine.The present research was conducted in order toprovide background information on consumer attitudesto medicated shampoos, which would act as a guide indeveloping a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
×

Citation

, C. (1976a, August 01). Qualitative research on Snowflake project. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-snowflake-project


Research reports

Grocery new product developmet

Rowntree Mackintosh Grocery Division is interested inexploring new product possibilities in the Salads,Spreads and Juices area. Some ideas had been generatedby the Agency.This research was undertaken with housewives in orderto encourage them to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
×

Citation

, C. (1976a, July 01). Grocery new product developmet. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/grocery-new-product-developmet


Research reports

Gardeners' attitudes to pruners

For a number of years, Wilkinson Sword have producedan extensive range of Garden Pruners. This researchwas done to provide qualitative information ongardeners' attitudes to Pruners with a view to aiding in the design and positioning of new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
×

Citation

, C. (1976a, July 01). Gardeners' attitudes to pruners. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/gardeners-attitudes-to-pruners


Research reports

Qualitative research into packaging for Jif Cooking Aids

The preliminary research into this project was carriedout in June 1976. Responses to the four cooking aids(garlic, herbs, onion, and curry) were largely positive with many respondents expressing intention to purchase. From the concept material, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
×

Citation

, C. (1976a, July 01). Qualitative research into packaging for Jif Cooking Aids. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-packaging-for-jif-cooking-aids


Research reports

Qualitative research into Walls packaged bacon

Walls Meat Co. Ltd. is currently considering the marketingunder its label bacon originating from countries other thanthe UK. Consumer research was therefore required in orderto: 1. Identify consumers' perceptions of Wallsposition in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
×

Citation

, C. (1976a, March 01). Qualitative research into Walls packaged bacon. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-walls-packaged-bacon


Research reports

Qualitative research into Hawaiian Punch

Beecham Products is considering marketing Hawaiian Punchon a license from R.J. R. Foods. The basic objectives of the research reported here were toascertain whether there is a likely market gap for such aproduct and if so, those positioning concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
×

Citation

, C. (1976a, January 01). Qualitative research into Hawaiian Punch. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-hawaiian-punch