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Research reports

Qualitative research on s 6 advertising

The product will be launched in test market in Tyne-Teesin September 1978. The objectives of the research reported here were toexamine the concept as represented by a finished DP'spress advertisement bound into a woman magazine, amongst target users.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1978

Research reports

Qualitative research into Lion Bar

Lion Bar is currently on a test market in theYorkshire region.The aim of the research reported here was toexamine the brand image which Lion Bar iscreating and to see from the point of view ofthe consumer how Lion Bar is settling intothe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977

Research reports

Setlers assesment of Scottish test relaunch material

In late May 1975, a reformulated version of Setlers wasintroduced into Scottish Test Market with the aim ofboosting Setlers sales and taking sales from other brandson the market, notably Rennies. The product had a differentflavor and packaging from...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976

Research reports

Baby Ribena advertising test

Although it is not planned to use television advertisingto support the national launch of Baby Ribena, this mediumhas been selected for the test market because there are not suitable regional magazines in the North West to carry theintroductory...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976

Research reports

Motivational research on Whitebread Brewmaster

Brewmaster is a premium ale manufacturedby Whitbread. Two versions of Draught Brewmaster were test marketedin 1972/1973 but failed to achieve target levels ofconsumption. The research was required in order to examine consumer'smotivations in drinking...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 13, 1974

Research reports

Concept research on cheaper peas

The branded sector of the frozen peas market is contractingdue to growth in the private label and cheap home freezerpack sectors. Birds Eye is, therefore, proposing to testmarket a 3-tier price/quality structure, with a new productcoming in to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974

Research reports

Taurus II

Beecham Products want to gain alarger share of the headache and general-purposeanalgesic market. In view of the lack of successof Beecham Headache Tablet in the Midlands test market,it has been decided to consider marketing theparacetamol/caffeine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 23, 1974

Research reports

Qualitative research on Bonus Money

Glendinning Associates International have developeda U.K. continuity group promotion plan 'Bonus Money'.This was based upon the experience of a U.S. 'Bonus Gifts'scheme but specifically developed for the U.K. market.The scheme provides consumers with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 14, 1973

Research reports

Key 7 alternatives for test marketing

In response to consumer criticism found in previous researchof the 'inconvenience' of the Individual Sachets forfamily usage, a bulk jar was produced and tested. Researchindicated a need for both the sachet and jar. However,the jar has encountered...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1973