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Videos

The magical body mirror

The problem: Is there a fast and easy way to segment consumers in most contexts and across categories? Solution: Develop a new market segmentation model that helps predict personality dimensions, decision patterns, emotions, and attitudes towards...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Ana Maria Moreno, Rodrigo Salgado
November 11, 2018

Videos

Insight automation: Democracy, ethics and efficiency

This case study outlines the way insights automation has paved the way for the efficient democratization of insights, to create a strategic role for market research within the corporation.

Catalogue: Congress 2018
Authors: Jamie Rayner, Elizabeth P. Morgan
September 23, 2018

Videos

Embracing agility

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In the push to evolve innovation processes and speed to market, hear how AB InBev is disrupting the traditional stage-gate model of yes/no decisions and changing to one that is...

Catalogue: Client Summit 2019- Spring Edition
Author: Derick Davidson
Company: AB InBev
June 27, 2019

Videos

Disrupting System 1 thinking: Better science for smarter marketing

Since the publication of Daniel Kahneman's Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking and its applications to research, marketing and public policy. But - what if we have it...

Catalogue: Insights Festival 2020
Authors: Rich Timpone, Vinod Venkataraman
Company: IPSOS
September 15, 2020

Videos

Marketing transformation in the galactic age

Summarising his recently launched book: "MARKETING is FINANCE is BUSINESS" in 4 key stages, you will discover the rocket science behind the creation of meaningful marketing miracle in the galactic age upon us. Chris will show why marketing based on...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Chris R. Burggraeve
September 8, 2019

Videos

Innovation diffusion in the digital age

Grounded in social science, the first to know innovations diffusion demonstrates the role of different categories of innovators in spreading the word of mouth. Is it possible to combine it with a data system to further support its predictability?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Lida Huji
November 11, 2018

Videos

Unscripting the script

Designing provocative conversations with consumers and stakeholders to spark strategic imagination.

Catalogue: Fusion 2019
Author: Manisha Dikshit
Company: Consumer Faces
November 10, 2019

Videos

Semiotics fused with digital media analytics, why wouldn't you?

Digital media offers oceans of 'real data' but cannot of itself identify the human meanings. Semiotics enables us to identify the structures which define meaning but is entirely qualitative. We combined both to create 21st-century Qual & Quant.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Preriit Souda, John Landell Mills
Company: PSA Consultants
September 8, 2019