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Research papers

Research, media and society

The purpose of this paper is to show how marketing research applied innovatively and interacting with companies non-governmental organisations and the media was able to spur the Brazilian society to modify its basic cultural values thus becoming...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Oriana Monarca White
September 1, 1999

Research papers

Drugs organization

The primary objective of this paper is to show how the laws of market research – applied in an innovative manner vis-à-vis the use of special techniques and multidisciplinary teams of professionals – is able to take a quantitative leap...

Catalogue: Latin America 2001
Author: Oriana Monarca White
May 1, 2001

Research papers

Investigating teens

In this paper, we are going to present one of the methods that proved worthy of being made known to the research community so that it can be used more frequently and improved upon. We called it Photo-Show due to its structural nature

Catalogue: New Monograph Series Vol.9: Researching Youth
Author: Oriana Monarca White
August 1, 2000

Research papers

The emergence of single marketing

This paper summarizes the preliminary results of a recent study conducted with the objective of supplying new themes for our debate on the female gender, providing deeper information on the thought process and actions of women in our time. The study...

Catalogue: Latin America 2002
Author: Oriana Monarca White
May 12, 2002

Research papers

Women of Brazil

This paper covers a deep study on feminine nuances both in urban Brazilian nuclei and in root communities (aboriginal, black, riparian, from the inland and the Amazon). For that purpose, it developed a new way of investigation that seeks to study...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Author: Oriana Monarca White
October 24, 2004

Research papers

Investigating teens

The paper describes a new methodology for investigation of the teen public that constitutes an alternative capable of supplementing conventional data collection procedures. The new methodology was dubbed Photo-Show and the results obtained -...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Oriana Monarca White
May 1, 1997

Research papers

Drugs organization (Portuguese)

The primary objective of this paper is to show how the laws of market research applied in an innovative manner vis-à-vis the use of special techniques and multidisciplinary teams of professionals is able to take a quantitative leap in analyzing...

Catalogue: Latin America 2001
Author: Oriana Monarca White
May 1, 2001