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Research papers

The brave new world

This presentation will explore the impact and growth of digital in Asia, by asking the following: Does digital lead to an incremental reach and synergistic impact versus other media channels? The presentation will compare different media using a...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Priti Mehra, Bhomik Chandna
Company: KANTAR TNS Malaysia
April 7, 2013
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Citation

Mehra and Chandna (2013a, April 07). The brave new world. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-brave-new-world


Research papers

24/7 diginography

This presentation will explore the combination of online research with the new lifestyles of NOWSUMERS- lives lived more publicly than privately. It will feature the use of an MROC, to delve into more in-depth, 24/7 ethnography by combining online,...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Dangjaithawin Anantachai, Rosesanant Punithipandkul, Kanita Tungworapojwitan
Company: INTAGE HOLDINGS Inc.
April 7, 2013
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Citation

Anantachai, Punithipandkul and Tungworapojwitan (2013a, April 07). 24/7 diginography. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/24-7-diginography


Research papers

Growing brands by connecting with deeper human motivations

The BIG question for manufacturing and servicing companies is: How can I ensure that my future investments in brands maximise their potential in the market? Through an example in the beer category, this presentation will show how a PEOPLE-centred...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Sue Phillips, Niels Blichfeldt, Shivani Dayal Kapoor
Company: Ipsos MRBI
April 7, 2013
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Citation

Phillips, Blichfeldt and Kapoor (2013a, April 07). Growing brands by connecting with deeper human motivations. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/growing-brands-by-connecting-with-deeper-human-motivations


Research papers

Advertising clusters in Asia

Asia as a region continues to grow in stature and importance. While the rise of India and China has been well-documented, Indonesia and Vietnam are strong performers in recent times. When it comes to advertising, ad expenditure in the region is...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Shivkumar Moulee
Company: KANTAR TNS Malaysia
April 7, 2013
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Citation

Moulee, S. (2013a, April 07). Advertising clusters in Asia. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/advertising-clusters-in-asia


Research papers

Screen age

Cimigo conducted a major ethnographic study in 2012 to understand the influence of digital devices across major cities in Asia. How are evolving screen-age lifestyles and emerging digital trends shaping the future of middle class consumers, from...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Christophe Robert
Company: Cimigo
April 7, 2013
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Citation

Robert, C. (2013a, April 07). Screen age. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/screen-age


Research papers

The last frontier of Asia

In 2012, Myanmar accelerated its course of political and economic reform. Given its position as Asias last significant frontier economy, global and regional research suppliers and their clients have been quick to explore the opportunity for growth...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Ron Gailey
Company: KANTAR TNS Malaysia
April 7, 2013
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Citation

Gailey, R. (2013a, April 07). The last frontier of Asia. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-last-frontier-of-asia


Research papers

Research communities in Asia Pacific

How are research communities being adopted in Asia Pacific - in Japan, China, India, or in Singapore and Vietnam? Is the future more likely to be MROCs or Community Panels, small and qualitative or large and quantitative? Research communities are one...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Ray Poynter
April 7, 2013
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Citation

Poynter, R. (2013a, April 07). Research communities in Asia Pacific. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/research-communities-in-asia-pacific


Research papers

Fun, fast and easy

Human beings use two systems to make their decisions. One is fast and emotional, the other more difficult, ponderous and conscious. Research is prejudiced in favour of the latter. This presentation outlines the growing efforts to change that through...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Tom Ewing
April 7, 2013
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Citation

Ewing, T. (2013a, April 07). Fun, fast and easy. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/fun-fast-and-easy


Research papers

The myth of the brand in Asia

As the West desperately tries to climb out of recession, Asia is attracting investment. This is where the growth is for brands in all kinds of categories. Few doubt that brands are fantastic tools for making money. So how do brands work in Asia? Do...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: James Parsons
Company: Flamingo
April 7, 2013
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Citation

Parsons, J. (2013a, April 07). The myth of the brand in Asia. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-myth-of-the-brand-in-asia