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Research papers

Research in the mobile mindset

The 2012 is the year of mobile, and many great market research attempts at integrating mobile in the toolbox have been made. So far, however, there are a couple of dimensions missing in the discussion. this presentation will describe: 1) the benefits...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Elias Veris, Annelies Verhaeghe
Company: InSites Consulting
November 6, 2012
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Citation

Veris and Verhaeghe (2012a, November 06). Research in the mobile mindset. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/research-in-the-mobile-mindset


Research papers

We got a crush on you(th)!

Generation Y (aged 15-30) is the most marketing savvy generation ever. On a global scale, this new consumer cohort is much larger than the previous generation X and their impact on society will soon surpass the Babyboomer's largely documented...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Simona Sbarbaro, Elias Veris, Tom De Ruyck, Joeri Van den Bergh
Companies: InSites Consulting, Viacom International Media Networks
November 13, 2011
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Citation

Sbarbaro, Veris, De Ruyck and Van den Bergh (2011a, November 13). We got a crush on you(th)!. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/we-got-a-crush-on-you-th-