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Research papers

Decision support system in marketing

Computerised DSS do provide the potential for better decisions to be made and for significant increases in management productivity. The degree to which this potential can be realised depends upon culture and organisation as much as upon computer...

Catalogue: ESOMAR Congress 1987
Author: Gavin T. Leslie
June 15, 1987
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Citation

Leslie, G. T. (1987a, June 15). Decision support system in marketing . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/decision-support-system-in-marketing-


Research papers

Decision support systems learning to apply computers

Computerised DSS do provide the potential for better decisions to be made and for significant increases in management productivity. The degree to which this potential can be realised depends upon culture and organisation as much as upon computer...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: Gavin T. Leslie
June 15, 1987
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Citation

Leslie, G. T. (1987a, June 15). Decision support systems learning to apply computers. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/decision-support-systems-learning-to-apply-computers