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Research papers

Panel 3.0

It is time to rethink the traditional panel business model (from completes to Cost per View / Cost per Lead) and look at value we can add for clients at higher levels. Developing proprietary panels of users by leveraging in-house competencies on...

Catalogue: Panel Research 2008
Authors: Philip De Wulf, Emmanuel Verhagen, Masoud Golshani-Shirazi
Company: Vodafone Group
October 24, 2008