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Research papers

Does fusion-on-the-fly really fly?

This paper presents a quick data fusion algorithm (known as predictive isotonic fusion) that is customized on a case-by-case basis. The accuracy of this data fusion for target group ratings was compared against a commercially available syndicated...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Michelle de Montigny, Roland Soong
Company: KANTAR TNS Malaysia
June 18, 2003
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Citation

de Montigny and Soong (2003a, June 18). Does fusion-on-the-fly really fly?. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/does-fusion-on-the-fly-really-fly-


Research papers

How to capitalize from the new e-conomy in Latin America

The paper presents new data from the four main Latin American economies (Argentina, Brazil, Colombia, Mexico) on what people really feel about the Internet, how they use it, and their motivations and concerns. It describes the defining...

Catalogue: Latin America 2001
Authors: Rosi Ware, Michelle de Montigny
Company: KANTAR TNS Malaysia
May 1, 2001
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Citation

Ware and de Montigny (2001a, May 01). How to capitalize from the new e-conomy in Latin America. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/how-to-capitalize-from-the-new-e-conomy-in-latin-america


Research papers

No free lunch in data fusion/integration

This paper addresses the elusive quest for that one single best method for data integration. The authors assert that this is a fool's quest since at the heart of learning theory is the famous No Free Lunch Theorem which makes this an impossible...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Michelle de Montigny, Roland Soong
June 16, 2004
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Citation

de Montigny and Soong (2004a, June 16). No free lunch in data fusion/integration. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/no-free-lunch-in-data-fusion-integration


Research papers

The contribution of magazines in mixed TV-print schedules

This paper describes the analysis and interpretation of the results from about 500,000 mixed television-print schedules. The data were obtained by a fusion between the people meter panel and a consumer multi-media/product usage survey in Brazil. With...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Michelle de Montigny, Roland Soong
Company: KANTAR TNS Malaysia
June 13, 2002
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Citation

de Montigny and Soong (2002a, June 13). The contribution of magazines in mixed TV-print schedules. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/the-contribution-of-magazines-in-mixed-tv-print-schedules