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The art and science of innovation

This presentation approaches innovation as being the successful conversation between two worlds: The science and precision of the R&D world meeting the art and pragmatic world of market research in order to create the maximum marketing impact in...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Authors: Sjoerd Koornstra, Codruta Berbecaru
June 15, 2015


Beer: The perfect fit with your meal instead of wine! Dream or reality?

When beer beats wine in the restaurant! The quest fora perfect beer and food combination by using big data, algorithms and contextual consumer product testing (VR). In this paper we will therefore first introduce the concept of beer-food pairing...

Catalogue: Congress 2017: Visionary
Authors: Louise den Uijl, Marion Emorine, Sjoerd Koornstra, Maaike Hagen, Wim Hamaekers
September 10, 2017


Celebrating failure

...what?? Celebrate getting things wrong...I don't think so!Well, let's look at this with an open mind – how can we succeed if we don't fail? If we don't have permission to fail, then how can learn and grow? So, what are the mistakes that have...

Catalogue: Webinars 2017
Authors: Finn Raben, Anne-Sophie Damelincourt, Jon Puleston, Sjoerd Koornstra
October 17, 2017


Demystifying machine learning

Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also able to revisit existing data sources. Often,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Sjoerd Koornstra, Wim Hamaekers
November 11, 2018