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Videos

The art and science of innovation

This presentation approaches innovation as being the successful conversation between two worlds: The science and precision of the R&D world meeting the art and pragmatic world of market research in order to create the maximum marketing impact in...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Authors: Sjoerd Koornstra, Codruta Berbecaru
June 15, 2015
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Citation

Koornstra and Berbecaru (2015a, June 15). The art and science of innovation. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-art-and-science-of-innovation


Research papers

From research management to knowledge management to learning planning

This is a joint presentation/discussion between Heineken and Market Logic Software, who provides Heineken’s CMI Knowledge Management System.The asset value of a company’s research is barely leveraged today because project results...

Catalogue: Congress 2013: Think Big
Authors: Philip De Wulf, Haiko van Lengen, Sjoerd Koornstra
September 26, 2013
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Citation

De Wulf, van Lengen and Koornstra (2013a, September 26). From research management to knowledge management to learning planning . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/from-research-management-to-knowledge-management-to-learning-planning--8063


Videos

From research management to knowledge management to learning planning

This is a joint presentation/discussion between Heineken and Market Logic Software, who provides Heineken's CMI Knowledge Management System.The asset value of a company's research is barely leveraged today because project results are—if stored...

Catalogue: Congress 2013: Think Big
Authors: Sjoerd Koornstra, Haiko van Lengen, Philip De Wulf
June 15, 2013
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Citation

Koornstra, van Lengen and De Wulf (2013a, June 15). From research management to knowledge management to learning planning . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/from-research-management-to-knowledge-management-to-learning-planning-


Research papers

Monitoring brand health

Within the Heineken Company the several world-wide operating companies (Opcos) were all responsible for monitoring brand health. Within recommended guidelines, each Opco could organize their own way, and particularly the change to increasingly...

Catalogue: Congress 2005: Making A Difference
Authors: Gert Jan de Nooij, Sjoerd Koornstra
Company: Heineken
September 21, 2005
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Citation

de Nooij and Koornstra (2005a, September 21). Monitoring brand health. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/monitoring-brand-health