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Videos

Human beans

Have you become tired of the 150 attribute lists to segment consumers? Are you trying to determine what to do with all the BIG DATA floating around in social media? The consumer is documenting their lives and we can use this information to our...

Catalogue: Congress 2014: What Inspires?
Authors: Vanessa Oshima, Tobias Wacker
June 15, 2014
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Citation

Oshima and Wacker (2014a, June 15). Human beans. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/human-beans


Research papers

From CS to CRM

Although market research firms strive to be more integral to their client's business process, several fundamental characteristics inherent to the way market research is conducted today represent barriers to this integration.New technologies are...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Vanessa Oshima, Mark Ferris
September 19, 2004
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Citation

Oshima and Ferris (2004a, September 19). From CS to CRM. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/from-cs-to-crm


Research papers

Are you being seen?

If the mantra is 'Unseen is Unsold' then the question must be 'Am I being seen?' The environment in which brands and advertising compete for the attention of consumers is more cluttered than ever before: Markets have fragmented as the number of...

Catalogue: Asia Pacific 2004
Author: Vanessa Oshima
March 28, 2004
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Citation

Oshima, V. (2004a, March 28). Are you being seen?. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/are-you-being-seen-


Research papers

Wireless surveys

Over the past decade technology has become increasingly important in the acquisition of market research data, from CATI and CAPI studies through to the Internet. The Internet in particular has been growing as a cost-effective and timely way to...

Catalogue: Asia Pacific 2002
Author: Vanessa Oshima
December 1, 2002
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Citation

Oshima, V. (2002a, December 01). Wireless surveys. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/wireless-surveys