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Research papers
From CS to CRM
Although market research firms strive to be more integral to their client's business process, several fundamental characteristics inherent to the way market research is conducted today represent barriers to this integration.New technologies are...
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Vanessa Oshima, Mark Ferris
September 19, 2004
Videos
Ceremony: Best Paper Award 2018/2019
Best Paper Award 2018/2019 Winners:Learning- Every damn day from Vanessa Oshima and The real story ends in Landfill from Crawford Hollingworth.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha, Vanessa Oshima, Crawford Hollingworth
September 8, 2019
Research papers
Human beans
Have you become tired of the 150 attribute lists to segment consumers? Are you trying to determine what to do with all the BIG DATA floating around in social media? The consumer is documenting their lives and we can use this information to our...
Catalogue: Congress 2014: What Inspires?
Authors: Vanessa Oshima, Tobias Wacker
September 10, 2014
Research papers
Are you being seen?
If the mantra is 'Unseen is Unsold' then the question must be 'Am I being seen?' The environment in which brands and advertising compete for the attention of consumers is more cluttered than ever before: Markets have fragmented as the number of...
Catalogue: Asia Pacific 2004
Author: Vanessa Oshima
March 28, 2004
Videos
Learning- Every damn day
IKIGAI - the reason for being. How research techniques can uncover this for your business and personal brands. Join me to hear the way to apply simple research techniques to start the road to IKIGAI.
Catalogue: Congress 2018
Author: Vanessa Oshima
Company: Starbucks Corporation
September 23, 2018
Research papers
