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Research papers

Marketing advertising patterns

This paper is based on retail store audits covering the consumer sales movement of 101 established brands of food, household and toiletry products over a seven to ten year period ending 1970-1972. Consumer sales are expressed as a share of market for...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: James O. Peckham
September 1, 1974