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Research papers

What news from the eastern front?

Regular research in twenty ‘non-western’ but ‘new’ European countries helps decision makers at top political levels (European Union parliament) analyse and better understand the opinion of the general public in their respective...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Anna Melich, Mark Hofmans
Company: GfK
September 1, 1998
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Citation

Melich and Hofmans (1998a, September 01). What news from the eastern front? . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/what-news-from-the-eastern-front-


Research papers

Sharing knowledge

The purpose of this paper is to focus on the sharing of information between retailers and manufacturers. Over the past five years there has been a revolution in the information that retailers have had at their disposal on which to make business...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Tim S. Bowles, James Brooks, Jean Pierre Gaucher
September 1, 1998
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Citation

Bowles, Brooks and Gaucher (1998a, September 01). Sharing knowledge. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/sharing-knowledge


Research papers

Beauty and the business

This paper provides a psychological and economic analysis of the development of ecology in a free market as observed in Germany in the last decade. The problems involved in simply defining what ecology means and the resulting question of how to...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Stephan Götze
September 1, 1998
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Citation

Götze, S. (1998a, September 01). Beauty and the business . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/beauty-and-the-business-


Research papers

The glaring opportunity for value addition

Strategic market research is the glaring opportunity for value addition for market research - the customer is already in the board room in this era of customer-focused business strategy; the CEO is closely involved in the process of strategy...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Khushi Khanna, Rama Bijapurkar
Company: PepsiCo
September 1, 1998
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Citation

Khanna and Bijapurkar (1998a, September 01). The glaring opportunity for value addition . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-glaring-opportunity-for-value-addition-


Research papers

The relationship between market research and competitive intelligence

The paper describes the relationship between market research and competitive intelligence and discusses the evolution of competitive intelligence: the definition the need it fulfills where it evolved and the penetration of the discipline by industry...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Ruth Stanat
Company: SIS International Research
September 1, 1998
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Citation

Stanat, R. (1998a, September 01). The relationship between market research and competitive intelligence. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-relationship-between-market-research-and-competitive-intelligence


Research papers

Networking knowledge within circles of Interest in the Eureko group

Part 1 of this paper describes the background to a pilot project conducted at a number of companies by Achmea Holding in The Netherlands. The aim of the study was to set up knowledge networks between circles of interest using a common...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Arnold Burlage, Pieter Van Eeden, Karel C. P. Slootman
Company: GfK
September 1, 1998
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Citation

Burlage, Van Eeden and Slootman (1998a, September 01). Networking knowledge within circles of Interest in the Eureko group . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/networking-knowledge-within-circles-of-interest-in-the-eureko-group-


Research papers

Knowledge is not power- Shared knowledge is power

Kwoledge management in business circles has steadily increased. Since market research institutes are knowledge-intensive companies gathering and selling information to customers it is vital for these organisations to have access to the right...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Sabine Graumann
Company: Burke, Inc.
September 1, 1998
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Citation

Graumann, S. (1998a, September 01). Knowledge is not power- Shared knowledge is power . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/knowledge-is-not-power--shared-knowledge-is-power-