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Research papers

Qualitative insights on-the-go

We'll demonstrate how we conducted a mobile qualitative study across 10 Asian countries that allowed us to be with our participants during their working hours, a time of the day that is usually hard to penetrate for researchers. We've chosen eating...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Norbert Wirth, Susie Zeng
Company: GfK
May 13, 2014
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Citation

Wirth and Zeng (2014a, May 13). Qualitative insights on-the-go. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/qualitative-insights-on-the-go


Videos

'Power of laughter'

This presentation will demonstrate inspiration in the following ways:-inspiring innovation in the measurement of actual audience reaction to content-new insights to inspire and inform the creation of visual content and the scheduling of advertising...

Catalogue: Congress 2014: What Inspires?
Authors: Christian Kurz, Jo McIlvenna, James Guerrier, Julia Lamaison
Company: GfK
June 15, 2014
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Citation

Kurz, McIlvenna, Guerrier and Lamaison (2014a, June 15). 'Power of laughter'. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/-power-of-laughter--8150


Research papers

Using retail and consumer data to forecast when a growing market will peak

This paper will look at two markets as case studies (microwave ovens and 3-in-l vacuum cleaners) and attempt to show that an accurate prediction could have been made of when the markets would peak. In each case study the prediction is made when the...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: Gary Lamb
Company: GfK
June 15, 1992
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Citation

Lamb, G. (1992a, June 15). Using retail and consumer data to forecast when a growing market will peak. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/using-retail-and-consumer-data-to-forecast-when-a-growing-market-will-peak


Research papers

The future at your fingertips

Television research is increasingly dominated by a need to predict ratings accurately. Prognoses of future ratings are of crucial importance for media planners producing or scheduling programmes, and selling or buying commercial time. Forecasts are...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Lex van Meurs
Company: GfK
May 1, 1994
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Citation

van Meurs, L. (1994a, May 01). The future at your fingertips. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/the-future-at-your-fingertips


Research papers

User acceptance of online-services

On the fast developing "Information Highway" market testing methods for the acceptance of Online Services will gain an increasing importance. While all services are using a graphic user interface (Windows) a real acceptance test can only be realized...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Anton Lohmann
Company: GfK
September 1, 1996
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Citation

Lohmann, A. (1996a, September 01). User acceptance of online-services . ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/user-acceptance-of-online-services-


Research papers

Added value of the media mix

The paper describes three case studies of real market tests that have been carried out with GfK-BehaviorScan in Germany and France. In these tests parts of the media budget for fast moving consumer goods have been shifted from TV to print. The aim...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Author: Christian Stahl
Company: GfK
June 15, 1999
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Citation

Stahl, C. (1999a, June 15). Added value of the media mix. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/added-value-of-the-media-mix


Research papers

Raising diary response among young people

Response rates are among the hottest topics in the research industry. Panel research, in particular, is directly confronted with the effects of declining response rates. In the Netherlands, one of the hardest groups to get co-operation from is young...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Author: Marion Appel
Company: GfK
April 1, 2001
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Citation

Appel, M. (2001a, April 01). Raising diary response among young people. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/raising-diary-response-among-young-people


Research papers

Web site evaluation and the language of web design

In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in the extreme:it concerns the...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Author: Giorgio Licastro
Company: GfK
September 15, 2001
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Citation

Licastro, G. (2001a, September 15). Web site evaluation and the language of web design . ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/web-site-evaluation-and-the-language-of-web-design-


Research papers

Web site evaluation and the language of web design

In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in the extreme: it concerns the design and evaluation...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Author: Giorgio Licastro
Company: GfK
September 23, 2001
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Citation

Licastro, G. (2001a, September 23). Web site evaluation and the language of web design. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/web-site-evaluation-and-the-language-of-web-design