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Ehrenberg and Bird (1965a, June 15). Intentions-to-buy and claimed brand-usage. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/intentions-to-buy-and-claimed-brand-usage
Burdus, J. (1964a, June 15). The intelligent use of psychology in marketing. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/the-intelligent-use-of-psychology-in-marketing