Resources Library by ANA

From change management to change leadership

The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each...

Catalogue: Insights Festival 2020

Author: Michelle Gansle

Company: Mars Wrigley

September 16, 2020

From change management to change leadership

The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each...

Catalogue: Insights Festival 2020

Author: Michelle Gansle

Company: Mars Wrigley

September 15, 2020

Fearless failure

The 3 takeaways of the presentation are:- Hear why insights-driven experimentation is a powerful way to demonstrate the potential business impact of the insights organisation, beyond simply influencing decision making via desktop research, surveys,...

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Michael Bowen

Company: Spotify

June 18, 2020

The great internal communications experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola K&I's biggest challenge. Examining which communications create most engagement with internal audiences & providing guidelines, we will change insight communication for good.

Catalogue: Congress 2018

Authors: Begonia Fafian, Lucy Davison

September 23, 2018

The great internal communications experiment

The Great Communication Experiment is a pilot project carried out by Coca-Cola with Keen as Mustard Marketing to find out how to improve internal communications for the insights team. In particular, the study looked at how to influence broader...

Catalogue: Congress 2018

Authors: Begonia Fafian, Lucy Davison

September 23, 2018

Carry on round the 'U' bend

The premise of this paper is that the use of a single qualitative research methodology - especially one which searches for understanding and insights away from the context in which behaviour is taking place - can result in misleading recommendations...

Catalogue: New Monograph Series Vol.4: Qualitative Research

Authors: Wendy Gordon, Richard Pike

January 1, 1998

New opportunities for print vehicles

At the end of 1993, Audipress, the Italian national readership institute, launched an experimental survey which, in addition to the main focus of the survey, readership habits, also examined general buying habits. The results have been available...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Luisa Pogliana

November 11, 1996

Business requirements and future expectations in competitive bank services

An experimental study on attitudes towards time and on the behavioural implications of such attitudes was conducted on 46 staff members of an Italian bank. The methods used were a Semantic Differential (SD) composed of three stimulus words (the past,...

Catalogue: Seminar 1988: Research For Financial Services

Author: Gabriele Morello

June 15, 1988

Generalising a pricing effect

The purpose of this contribution to our seminar on modelling is to make two points: 1. There is usually little point in modelling something if we do not know what it is; 2. Developing the required empirically-based generalisations in marketing is...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Andrew S. C. Ehrenberg, Leonard R. England

October 26, 1987