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Research papers
The future fan
A colourful and thought provoking study on why people become fans, and the social and cultural currency to be gained from fandom, 'The Future Fan' project maps three stages in the evolution of the music fan. From niche interest treated with suspicion...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Gemma Proctor, Andy Crysell
Company: Twitter
November 18, 2015
Research papers
(Con-)figure it out!
In our case study, we investigate the use of digital configurators within market research online communities (MROCs) as viable tools to empower consumers and fuel front-end innovation. Based on an online research community by Braun, an electronic...
Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Volker Bilgram, Dorothée Stadler, Gabriele Stahl
November 18, 2014
Research papers
Creating an inspirational environment in B2B
This presentation offers a hybrid analogy study showing how other business areas inspire product development for dental cementation. First, we used social media for a process of worldwide brainstorming with people doing cementation. We then chose...
Catalogue: Congress 2014: What Inspires?
Authors: Tanja Woppmann, Sylvia Casagranda, Kathrin Wahl, Andreas Woppmann
September 10, 2014
Videos
Creating an inspirational environment in B2B
This presentation offers a hybrid analogy study showing how other business areas inspire product development for dental cementation. First, we used social media for a process of worldwide brainstorming with people doing cementation. We then chose...
Catalogue: Congress 2014: What Inspires?
Authors: Tanja Woppmann, Sylvia Casagranda, Kathrin Wahl, Andreas Woppmann
June 15, 2014
Videos
Running research communities in Asian markets
Online research communities are the new star in market research. These online platforms connect a company with a group of interested and interesting consumers to collaborate with in qualitative research. With the rise of social media, Asian consumers...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Tom De Ruyck, Erica Van Lieven
Companies: InSites Consulting, Direction First
June 15, 2014
Videos
