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Research papers

Management information systems and marketing management information systems

In this paper we deal with the problem of designing a management information system (MIS) and one of its subsystems, a marketing management information system (MMIS). We want to show that a discussion about design principles of a MMIS is not feasible...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: A. Bosman
June 15, 1977

Research papers

Marketing information system as a form of integration of industry and distribution in planned socialistic economy

In the paper there is presented the theoretical concept of a Marketing Information System integrating the activity of industry and distribution, that can work in a planned socialistic economy. The concept includes the methodological principles as...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: M. Jerczynska
February 2, 1977

Research papers

Market planning and retailer buying decisions

This paper looks at the problems of managing large retailing organisations and the implications for the design of an effective marketing information system. Six broad problems are distinguished - increasing concentration in retailing, increasing...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Peter Doyle
September 1, 1973

Research papers

To a complete marketing information system

The information necessary for the marketing decision making is generally issued from many chronological and spatial independent systems. It is the case for SECODIP where we find several information systems consumer's panels, retailer panel,...

Catalogue: Seminar 1972: Panels
Author: Françoise Rostand
June 15, 1972

Research papers

Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing) [French]

The implementing of an ISM in a firm is a long and complex operation as it is not only a question of the construction of technical tools, but equally and especially the insertion in the firm of a work method placing data processing at the service of...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Robert Jeanteur, Jean-Mathieu Paoli
August 1, 1971

Research papers

Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing)

The implementing of an ISM in a firm is a long and complex operation as it is not only a question of the construction of technical tools, but equally and especially the insertion in the firm of a work method placing data processing at the service of...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Jean-Mathieu Paoli, Robert Jeanteur
August 1, 1971

Research papers

The computer and marketing information systems

The existence of the computer influences conceptually as well operationally the design of a marketing information system (MIS) and the application of a MIS the computer mostly is the centre in which all the computer techniques are integrated. This...

Catalogue: The European Marketing Research Review 1971
Author: Jan Ten Sijthoff
June 15, 1971

Research papers

Research into consumer motivation within the framework of marketing information systems

Motivation research in the consumer markes is too little used as a systematic means of obtaining information within the framework of marketing information systems. On the other hand it is sometimes used wrongly as ad hoc research of which more is...

Catalogue: The European Marketing Research Review 1971
Author: Robert Gijs
June 15, 1971

Research papers

A marketing information system

The complexity of modern business is such that it is sometimes necessary for us to stand back and try to find an underlying theory or concept on which to hang all the various otherwise dissociated problems and events. The purpose of this paper is to...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: David Miln
June 15, 1969