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Videos

Harnessing powerful storytelling

Storytelling can conjure up magical imagery. In research, our challenge is bringing a method behind the magic. Sports can bring out the best in storytelling: drama is built-in; everyone can identify with the main characters. But not all storytelling...

Catalogue: Insights Festival 2020
Authors: Renata Policicio, Collin Leirvik
Companies: ESPN, LRWGreenberg
September 15, 2020
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Citation

Policicio and Leirvik (2020a, September 15). Harnessing powerful storytelling. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/harnessing-powerful-storytelling


Videos

Pushing research to a new frontier

As the media landscape becomes more complex and data-led, IRL experiences become a meaningful way to break through to passionate consumers, custom programs that align the complex reality we live in and experience today – the physical and the...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Amanda Fraga, Anubhav Mehrotra
December 12, 2018
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Citation

Fraga and Mehrotra (2018a, December 12). Pushing research to a new frontier. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/pushing-research-to-a-new-frontier