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Videos

Become data-driven superheroes!

In this talk, Katya will explain what AI and augmented intelligence is (and is not) and highlights the value it creates in the new digital age using concrete examples. She'll demonstrate that AI tools became explainable and accessible to business...

Catalogue: Fusion 2019
Author: Katya Vladislavleva
Company: DataStories
November 10, 2019
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Citation

Vladislavleva, K. (2019a, November 10). Become data-driven superheroes!. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/become-data-driven-superheroes-


Videos

VENTO

Vento is a new mindset of doing research in which content engagement is fundamental in a new logic. A digital space where collaborators' engagement determines an innovative way for consumers and brands to work together.

Catalogue: Fusion 2019
Authors: Caio Casseb, Fernanda Politanski
Company: Scoop&Co
November 10, 2019
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Citation

Casseb and Politanski (2019a, November 10). VENTO. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/vento-10863


Videos

The world after CAWI. Are we at the threshold of a new era of research?

This experiment was inspired by the awareness that technological advancement, especially the works on the development of artificial intelligence, will irreversibly change the manner of communication between consumers and brands. The change in...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Anna Martenka, Salomea Swierkowska, Tomasz Dulinicz
September 8, 2019
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Citation

Martenka, Swierkowska and Dulinicz (2019a, September 08). The world after CAWI. Are we at the threshold of a new era of research?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-world-after-cawi-are-we-at-the-threshold-of-a-new-era-of-research--10699


Videos

Experience crash test

Healthcare industry is now driven by health tech! What is in the earth of future technology in terms of suitable human experience? That is where XCT Experience Crash Test methodology is answering to oriented our future. InProcess is the inventor of...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christophe Rebours, Nicolas Pochart
Company: GSK
September 8, 2019
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Citation

Rebours and Pochart (2019a, September 08). Experience crash test. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/experience-crash-test-10701


Videos

Global insights transformation the high-tech way

In this case study, Robert Adams (Vice President Global Human Insights, Visa Inc.) will describe the foundations for transformation the high-tech way, identifying key best practices that can be leveraged by other organizations. Elizabeth P. Morgan...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Elizabeth P. Morgan, Robert Adams
September 8, 2019
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Citation

Morgan and Adams (2019a, September 08). Global insights transformation the high-tech way. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/global-insights-transformation-the-high-tech-way-10723


Videos

Hello, I'm Alexa. I'm conducting a survey

Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Ennio Armato
Company: FFIND DE
September 8, 2019
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Citation

Armato, E. (2019a, September 08). Hello, I'm Alexa. I'm conducting a survey. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/hello-i-m-alexa-i-m-conducting-a-survey-10670


Videos

Blockchain

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Blockchain is a nascent and complex technology that is widely misunderstood. In this presentation, you'll learn how it works, its growing importance across many verticals and be...

Catalogue: Client Summit 2019- Spring Edition
Author: Chris Cable
Company: Diageo
June 27, 2019
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Citation

Cable, C. (2019a, June 27). Blockchain. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/blockchain


Videos

Intercept research in the era of streaming TV

Intercept surveys have long provided in-situ user feedback. Take a deep dive into how Roku developed an on-screen survey vehicle for the TV screen, and what comes next. We worked with third parties to build a set of APIs that function as a survey on...

Catalogue: Client Summit 2019- Spring Edition
Author: Dan Robbins
Company: Roku
June 27, 2019
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Citation

Robbins, D. (2019a, June 27). Intercept research in the era of streaming TV. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/intercept-research-in-the-era-of-streaming-tv


Videos

Looking inside the Digi-Qual Toolbox

As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e....

Catalogue: Latin America 2019
Authors: Dalila Antonacachi, Garnette Weber
Companies: Itracks, Fine
April 8, 2019
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Citation

Antonacachi and Weber (2019a, April 08). Looking inside the Digi-Qual Toolbox . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/looking-inside-the-digi-qual-toolbox-