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Research papers

20:20:20- 20 predictions for 2020

20:20:20, provocative theories that create real controversy! This research presents some of the latest thinking surrounding our ever-changing industry. There’s something for everyone in this piece as the 20 predictions are applicable to a range...

Catalogue: Congress 2015: Revelations
Author: Ernest Collings
Company: MESH Experience
October 1, 2015
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Citation

Collings, E. (2015a, October 01). 20:20:20- 20 predictions for 2020. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/20-20-20--20-predictions-for-2020


Videos

Gen-Zurveys

What will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and...

Catalogue: Congress 2015: Revelations
Authors: Annelies Verhaeghe, Katia Pallini, Joeri Van den Bergh
Company: InSites Consulting
June 15, 2015
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Citation

Verhaeghe, Pallini and Van den Bergh (2015a, June 15). Gen-Zurveys. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/gen-zurveys


Videos

Straight from the client

What transformations would you like to see in the field of MR in the MENAP region in the coming 5 years?

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Tarek ElNagdy, Mohmoud Aburayyan, Catrinel Lyon, Federico Trovato, Muhammad Masood Ali Khan
June 15, 2015
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Citation

ElNagdy, Aburayyan, Lyon, Trovato and Masood Ali Khan (2015a, June 15). Straight from the client. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/straight-from-the-client


Videos

Today and tomorrow

Dr. Meiselman has worked in sensory and consumer research for many decades, and has seen this field change dramatically from a focus on unbranded, unpackaged products to a wide spectrum including the product, the person consuming that product, and...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Herb Meiselman
June 15, 2015
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Citation

Meiselman, H. (2015a, June 15). Today and tomorrow. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/today-and-tomorrow


Videos

20:20:20- 20 predictions for 2020

20:20:20, provocative theories that create real controversy! This research presents some of the latest thinking surrounding our ever-changing industry. There’s something for everyone in this piece as the 20 predictions are applicable to a range...

Catalogue: Congress 2015: Revelations
Author: Ernest Collings
Company: MESH Experience
June 15, 2015
×

Citation

Collings, E. (2015a, June 15). 20:20:20- 20 predictions for 2020. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/20-20-20--20-predictions-for-2020-8387


Magazines

Research World (March-April 2013)

Asia Pacific in the next decade - The region stands at an interesting crossroads in 2013. What will the next 10 years look like?

Catalogue: Research World 2013
Author: ESOMAR B.V.
April 15, 2013
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Citation

B.V., E. (2013a, April 15). Research World (March-April 2013). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-world-march-april-2013-


Magazines

Research World (January 2010)

Read about what the industry has learned from the recession and what 2010 holds for consumers, advertisers and researchers.

Catalogue: Research World 2010
Author: ESOMAR B.V.
January 15, 2010
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Citation

B.V., E. (2010a, January 15). Research World (January 2010). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-world-january-2010-


Research papers

The Bayesian revolution in marketing research

This paper describes the paradigm shift that has been occurring in the statistical analysis of marketing data over the past 10 years. The new paradigm reflects a perspective on probability that was first proposed in the 18th century by Thomas Bayes,...

Catalogue: ESOMAR Conference 2005: Innovate!
Author: David G. Bakken
Company: Harris Interactive (Europe)
February 27, 2005
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Citation

Bakken, D. G. (2005a, February 27). The Bayesian revolution in marketing research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-bayesian-revolution-in-marketing-research


Research papers

Becoming a preferred employer

This paper reports a case history where an employee loyalty measurement programme contributes to the strategic direction as well as tactical needs of Compass Group, the world's tenth largest employer.It demonstrates how a close partnership between...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Melanie Hipperson Jugdev, Jane Maxwell
September 19, 2004
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Citation

Jugdev and Maxwell (2004a, September 19). Becoming a preferred employer. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/becoming-a-preferred-employer