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Research papers

DIVA

Over seven successive years, 3,100 radio campaigns were studied.The findings and results of each campaign aggregated into the database enable the key factors for a successful radio campaign to be determined, the impact of future campaigns to be...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Anny Wuyts, Dirk Soetens
June 17, 2004

Magazines

Research World (December 2003)

Predictions have a habit of coming back to haunt those who get it wrong. Still, discussions with five of the big market research players reveal surprising unanimity about industry growth forecasts (between 2% and 4% worldwide), views on how clients...

Catalogue: Research World 2003
Author: ESOMAR B.V.
December 15, 2003

Research papers

Does fusion-on-the-fly really fly?

This paper presents a quick data fusion algorithm (known as predictive isotonic fusion) that is customized on a case-by-case basis. The accuracy of this data fusion for target group ratings was compared against a commercially available syndicated...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Michelle de Montigny, Roland Soong
Company: KANTAR TNS Malaysia
June 18, 2003

Research papers

The need for better consumer research to improve new technology forecasts

There is great interest in the development of television technologies such as PVRs, VOD and Interactive TV. Forecasting the consumer response to these new technologies should take the recent history of technology forecasting into account in order to...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Author: Horst Stipp
June 17, 2003

Research papers

Fasten your seat belts, we are going on a digital ride

The growth of cross-disciplinary practices will aid the convergence of consumer research and market research impacted by the trends all being pushed forward by networking. As decision-making gets pushed down and out into critical regions/businesses,...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Randall G. Emond
Company: Philips International
September 1, 2000

Research papers

The future- predictable or otherwise

The thesis of this paper is that senior executives in most companies (if the major pharmaceutical companies are a fair indicator of corporate management) have little incentive to anticipate the long term let alone act upon it. Any paralysis toward...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Stephen Godwin
Company: KANTAR TNS Malaysia
September 1, 1998

Research papers

Measures of association and correlation

One of the most important uses of statistical analysis is to investigate the associations or relationships between different variables. Understanding these relationships is of importance to an investigator for several reasons: It helps in the...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Paul Fatti
February 14, 1995

Research papers

The communication society

A hundred years ago, as the eighteen hundreds were drawing to a close, there were many speculations about the shape of the coming century. In fact our forefathers seemed to have speculated more about the coming twentieth century than we speculate...

Catalogue: ESOMAR Congress 1989
Author: Hans L. Zetterberg
June 15, 1989

Research papers

How to predict the sensitivity of demand to price

The purpose of this paper is to describe how a user can predict sensitivity of demand to price for consumer products. The trademarked name for the technique is $9.99 Price Testing. However, the technique itself is simply an application of classic...

Catalogue: ESOMAR Congress 1988
Author: Joel N. Axelrod
September 1, 1988