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Research papers

Managing excess information

Although information systems are essential tools enabling companies to make the most of their resources when faced with excess information, it is frequently only fair to observe that they are ineffective. From our point of view the principal problem...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Christian Feuillette
June 15, 1990

Research papers

TV audience measurement validation

Beginning in 1981 a new facility became available in France : the household audience meter coupled with the Audimat panel system. Each day the viewing figures for the previous 24 hours were made available, precise to the second. And because these...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Dominique Scaglia, Jacques Braun
Company: Mediametrie
June 15, 1990

Research papers

Marketing plan for the construction and exploitation of Italian cultural heritage collections

This paper describes the worldwide operation, in cooperation with the Ministry for the Environment and Cultural Heritage, for an exploitation of the Italian cultural heritage. Taking into consideration the specific characteristic of the law and the...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Tiziano Radaelli
June 15, 1990

Research papers

Creativity in quantitative research

Both market researchers and their clients subscribe to the notion that there are "two cultures": On the one hand, there is qualitative research with depth interviews, unstructured interviews with a small number of respondents. This is the creative...

Catalogue: ESOMAR Congress 1989
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1989

Research papers

Using market research to shape a national health programme for India

This paper shows how a market research study in rural India designed essentially to develop communication for India's National Diarrhoea Management Programme, resulted in shaping the programme strategy. Diarrhoea is a major cause of child mortality...

Catalogue: ESOMAR Congress 1989
Authors: Ramesh Thadani, Hema Viswanathan, Rajiv Inamdar
Company: IMRB International
September 1, 1989

Research papers

Market research and its implications at Dagens Nyheter

Dagens Nyheter is the largest morning newspaper in Sweden. The mission of the Marketing Research section is to provide valuable market information for all departments in the company and for advertiser media decisions. A substantial amount of effort...

Catalogue: ESOMAR Congress 1989
Author: Leif Widman
September 1, 1989

Research papers

Private sector housing for the very elderly? (French)

In 1986 B.V.A. conducted a study for a real estate developer on a complex of 200 flats for couples and single people in the Paris area. We interviewed people aged 65 - 85 with an income in proportion to such an investment. Apart from the...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Geneviève Ville
Company: BVA Group
June 15, 1989

Research papers

Private sector housing for the very elderly?

In 1986 B.V.A. conducted a study for a real estate developer on a complex of 200 flats for couples and single people in the Paris area. We interviewed people aged 65 - 85 with an income in proportion to such an investment. Apart from the...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Geneviève Ville
Company: BVA Group
June 15, 1989

Research papers

How to predict the sensitivity of demand to price

The purpose of this paper is to describe how a user can predict sensitivity of demand to price for consumer products. The trademarked name for the technique is $9.99 Price Testing. However, the technique itself is simply an application of classic...

Catalogue: ESOMAR Congress 1988
Author: Joel N. Axelrod
September 1, 1988