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Research papers

Social media and market research in Latin America

Although social media is now dominating the way people use the Internet and behave online, most market research companies are ignoring how important the phenomenon is to our industry. In a business where consumers' opinions are so crucial we cannot...

Catalogue: Latin America 2010: The Innovation Journey
Author: Diego Meller
May 21, 2010

Research papers

Will Twitter change the way that market researchers communicate?

Most conference papers and presentations tend to focus on one of the following: users/buyers of products and services, brands, or methodology. This paper, by contrast, looks at market researchers themselves and asks whether social media in general...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Shizue Vieira, Daniel Alexander, Bill Zuo, Amber Coulter, Ray Poynter, Angela Gao
Companies: Colmar Brunton, Fem Marketing House Co. Ltd., Research Now SSI
April 20, 2010

Research papers

Improving cancer prevention and communication

The focus of this session is on design research methodologies and lessons learned from two designcentric case studies for cancer education and prevention awareness campaigns from the portfolio of projects developed by Designmatters at Art Center. The...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Mariana Amatullo, Elena Salij
March 3, 2010

Research papers

Health 2.0

This presentation illustrates how social media content can serve market research and the health care industry by means of a real-life case about epilepsy. A new research paradigm of social media research is developed and outlined. Having scraped over...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Rudi Van Campenhout, René Hansen, Niels Schillewaert
Companies: InSites Consulting, UCB
March 3, 2010

Research papers

Getting answers without asking questions

The rise of social media has drastically changed the market research landscape. Blogs, chat, and forums allow us to better connect with customers yet while yielding large amounts of new data with unexploited potential. We have developed a new...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Niels Schillewaert, Emilie van den Berge, Annelies Verhaeghe
Company: InSites Consulting
October 29, 2009

Research papers

Social media trends around the world!

This presentation reviews results from the Global Web Index, a 16-market syndicated study exploring web behaviour and social media usage. The study focuses on the impact of increased involvement in social media on consumer behaviour, attitudes,...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Seth Ruoss, Tom Smith, Bonnie Breslauer
Company: Kantar
October 29, 2009