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Research papers

DIANE as tool for marketing information systems

Euronet, the telecommunications network sponsored by the Commission of the European Communities, has been in commercial service for over 1½ years. During that time the information services, collectively referred to as DIANE (Direct Information...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Barry Mahon
October 1, 1981

Research reports

Qualitative research into alternative names for Post Office retail outlets

Post Office Telecommunications Ltd., is developinga national chain of outlets situated in major conurbations and regional towns, thus providingcoverage of most of the population.The objectives of this retail operation are:1. To promote Post...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979

Research papers

Use of introductory letters for telephone interviews

As the number of private telephone subscribers increases (in September 1973, 57 % of all households in the Netherlands had home telephones), interviewing by telephone of samples of private persons is becoming a thing of the present or of the near...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: T. H. M. van Kooten
June 15, 1973

Research papers

A research design to predict telephone usage among Bell System business customers

Very few full scale marketing studies have been made of the purchasing behaviour of the total business market because of its diversity and complexity. The Bell System furnishes telecommunications services to the entire gamut of business enterprises,...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Authors: Henry Assael, R. B. Ellis
January 1, 1973

Research papers

Market research and forecasting with the Netherlands postal and telecommunications services

The Netherlands Postal and Telecommunications Services are using market research Inter alia regarding the telephone market. At first sight this may seem remarkable because the company holds a legal monopoly on a market which is far from being...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: A. V. D. Putten
June 15, 1961