Resources Library by ANA

Facing the future

Facial expressions are a strong visual method to convey emotions. 3D Facial Imaging directly records human emotions from facial expressions to better measure consumer response to marketing stimuli (e.g. advertising, packaging, retail displays). This...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Tim Llewellyn, Eric Gu, Alastair Gordon

April 17, 2012

How far is too far?

This paper takes a quantitative approach to investigating the role of how the various interfaces available to us (Traditional, Flash and Gamification) resonate with online panellists. Most importantly, it explores the 'Buyer Beware' learning around...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Bernie Malinoff, Jon Puleston

October 26, 2011

Why are we trying to create new communities for market research purposes?

This paper examines a very current and widely discussed topic within the market research industry where there are strongly held opinions and an on-going debate. A comparison of an existing online community and online research panel within the same...

Catalogue: Online Research 2010: E-Universe

Authors: Charles Pearson, Vicki Kateley

October 19, 2010

From clipboards to online research communities

Online panels are replacing telephone and face-to-face data collection; increasingly MROCs are replacing more established methods of talking to consumers. What do respondents think about these changes? Are there differences between countries? This...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Jackie Lorch, Steve Cierpicki, Bill Zuo, Cam Davis, Ray Poynter, Keith Phillips, Sue York

Companies: Colmar Brunton, Nielsen, Research Now SSI

September 15, 2010

The sourcing challenge

An earlier presentation by the authors at the ESOMAR 2006 Panel Conference identified that a hidden bias exists as a result of respondents belonging to multiple online panels. This presentation provides a remedy to remove this bias when preparing...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Paul Wang, Brian Fine, Con Menictas

October 29, 2009

Best practices in mobile research

Mobile Internet access is emerging as an alternative to Internet access on desktop or laptop computers. Members of online panels can receive invitations to surveys on their mobile devices, and data collection from respondents using mobile devices is...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Chris Ferneyhough, Chris Ryan, Manuel Zahariev

Company: Vision Critical

October 29, 2009

From social engineering to social networking

Social engineering scams trading on the good names of reputable research organizations threaten to undermine the public's participation in legitimate surveys. Major scams in several countries are duping consumers in the name of research. Online...

Catalogue: Congress 2009: Leading The Way

Author: David W. Stark

Company: KANTAR TNS Malaysia

September 22, 2009

Panel-centric hybrid measurement

The long standing disparities between panel-based online audience measurement data and site-centric or "Web Analytics" data has been troublesome for practitioners of online marketing and advertising for over 10 years. More recently, it has become...

Catalogue: WM3 2009: Change Is In The Air...

Author: Pasquale A. Pellegrini

Company: comScore ARS

May 7, 2009

In search of platform nine and three quarters...

The internet, especially the social networking site - is emerging as a significant channel for the youth to communicate with each other and express themselves. This paper examines the setting up and administration of an online qualitative youth panel...

Catalogue: Qualitative 2008: Consumer Choice

Authors: Shobha Prasad, Charukesi Ramadurai

Company: Drshti Strategic Research Service pvt. Ltd.

November 20, 2008