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Research papers

Are panelists employees or respondents?

Online survey panelists are frequently characterized as 'professional respondents' motivated by self-interested, incentive-maximization. Little scientific evidence exists to evaluate such claims.This paper reports on two experiments testing...

Catalogue: Panel Research 2007
Author: Eric Taylor
October 28, 2007
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Citation

Taylor, E. (2007a, October 28). Are panelists employees or respondents?. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/are-panelists-employees-or-respondents-


Research papers

Duplication and multisource panel recruitment

This paper sheds a first light on the question whether or not the recruitment type of access panel members as well as duplication (i.e. respondents belonging to multiple panels) really makes a difference in terms of the quality of the research data...

Catalogue: Panel Research 2007
Authors: Sam Berteloot, Kristof De Wulf
October 28, 2007
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Citation

Berteloot and De Wulf (2007a, October 28). Duplication and multisource panel recruitment. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/duplication-and-multisource-panel-recruitment


Research papers

The superiority of panel research

We are operating in a world where the credibility of online research quality is under attack. There is a global ISO initiative on Online Quality Research.We have recognized that a quality sample is only part of providing credible and valid data....

Catalogue: Panel Research 2007
Authors: Brian Fine, Con Menictas, Edward Wei
Company: Colmar Brunton
October 28, 2007
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Citation

Fine, Menictas and Wei (2007a, October 28). The superiority of panel research. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-superiority-of-panel-research


Research papers

Online panels are unsustainable: Online communities are the future

The paper discusses why the current model of online panels is unsustainable in the current Web 2.0, participatory world.It contends that the era of peak panel (like peak oil) may soon be upon us and radical solutions are required. It argues that we...

Catalogue: Panel Research 2007
Authors: Pete Comley, Matilda Andersson
Company: British Broadcasting Corporation (BBC)
October 28, 2007
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Citation

Comley and Andersson (2007a, October 28). Online panels are unsustainable: Online communities are the future. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/online-panels-are-unsustainable-online-communities-are-the-future


Research papers

Moving offline to online

The paper outlines how the establishment of a new, online audience appreciation panel for ITV has changed the nature of the research process throughout the organisation.Whilst originally envisaged to be a faster offline panel, the sheer variety of...

Catalogue: Panel Research 2007
Authors: Simon Scholes, Christine Connor
Company: GfK
October 28, 2007
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Citation

Scholes and Connor (2007a, October 28). Moving offline to online. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/moving-offline-to-online


Research papers

Client-managed proprietary online panels

This case study describes the internal process of client-managed proprietary online panels.Through experiences within John Deere, topics addressed in this paper include: -Initial motivations for building a panel; - selling the concept to management;...

Catalogue: Panel Research 2007
Author: Bryan Dorsey
October 28, 2007
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Citation

Dorsey, B. (2007a, October 28). Client-managed proprietary online panels. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/client-managed-proprietary-online-panels


Research papers

Viable online research in a country with low internet penetration

In internet research, is globalisation the answer?. Does online research methodology lead to quality data? Can universal online surveys include countries with low internet penetration and how? Can we have satisfied clients by a one-fits-all approach,...

Catalogue: Panel Research 2007
Authors: Hellas Saltavarea, Katerina Sergi
Company: The Hellenic Research House
October 28, 2007
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Citation

Saltavarea and Sergi (2007a, October 28). Viable online research in a country with low internet penetration. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/viable-online-research-in-a-country-with-low-internet-penetration


Research papers

A pint of lager and panel membership

In April 2006, BSkyB commissioned Ipsos MORI to provide an accurate, timely, actionable, and credible media currency for out-of-home sports viewing in Great Britain.A proprietary online panel approach was adopted, to allow weekly reporting to advise...

Catalogue: Panel Research 2007
Authors: Anne Barnsdale, Leo Malagoni
Company: Ipsos MRBI
October 28, 2007
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Citation

Barnsdale and Malagoni (2007a, October 28). A pint of lager and panel membership. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/a-pint-of-lager-and-panel-membership


Research papers

Is spontaneity still relevant?

Traditionally, market research has aimed to collect information that is unbiased and therefore 'spontaneous' assuming that market research participants are ready, willing and able to make an 'authentic' contribution without understanding why, how and...

Catalogue: Congress 2007: Excellence
Author: Caroline Pakel-Dunlop
September 19, 2007
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Citation

Pakel-Dunlop, C. (2007a, September 19). Is spontaneity still relevant?. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/is-spontaneity-still-relevant-