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Research papers

Value dimensions

Since the late 1970s, there has been a growing interest in using value dimensions for the explanation of consumer behaviour. The present paper discusses these applications. The communication of findings and problems of maintaining stability in the...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Are Kvaerk, Flemming Hansen
Company: KANTAR TNS Malaysia
September 1, 1996
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Citation

Kvaerk and Hansen (1996a, September 01). Value dimensions . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/value-dimensions-


Research papers

The market map

In the paper I will describe the theories behind and the techniques of the market map, but the presentation of the technique (simple as it is) is not in itself the reason for writing this paper. The interesting point is that the market map is based...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Are Kvaerk
June 1, 1978
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Citation

Kvaerk, A. (1978a, June 01). The market map. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-market-map