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Research papers

Launching new magazines

The quest for a cheap and reliable method for developing and launching successful new products is probably futile. Indeed this paper proposes that for a firm to develop profitably it is not strictly necessary to be able to predict how well its new...

Catalogue: Seminar 1993: Competition In Publishing
Author: Michael Bird
June 15, 1993
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Citation

Bird, M. (1993a, June 15). Launching new magazines. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/launching-new-magazines


Research papers

Innovation

In the 1960's Tom and Audrey Eyton started a bi-monthly magazine, Slimming and Nutrition, working on their kitchen table at home. It cost them £2,000 to start: some years ago they sold it to a big publisher for £4,000,000. That’s...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Michael Bird
November 25, 1987
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Citation

Bird, M. (1987a, November 25). Innovation. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/innovation


Research papers

Profit from planned publishing

This paper is not so much about magazines or micros as about management, and in particular the use of information in management decisions. It just happens that the writer's business is magazines and he has found in the microcomputer the ideal tool...

Catalogue: Seminar 1985: Quality In Publishing
Author: Michael Bird
November 27, 1985
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Citation

Bird, M. (1985a, November 27). Profit from planned publishing. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/profit-from-planned-publishing


Research papers

Planning and monitoring a successful magazine launch

The research activities surrounding the successful launch in September 1978 of COMPANY, a monthly magazine aimed at independent young women and currently selling 300 copies, fell into three phases.

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Michael Bird
November 1, 1979
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Citation

Bird, M. (1979a, November 01). Planning and monitoring a successful magazine launch. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/planning-and-monitoring-a-successful-magazine-launch


Research papers

New opportunities in magazine marketing

This paper represents a progress report on a continuing study of consumer magazines which is presently confined to Europe and America, but which is planned to cover other continents in the longer term. The philosophy behind the study is one that...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Michael Bird
December 1, 1976
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Citation

Bird, M. (1976a, December 01). New opportunities in magazine marketing. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/new-opportunities-in-magazine-marketing


Research papers

Publishers, editors and researchers

Ergonomics is the study of the relationship between man and the machines or tools he uses. The ergonomics of market research tools and their users has been a neglected subject, however. Operational researchers, it is true, have occasionally joined...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Michael Bird
June 15, 1974
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Citation

Bird, M. (1974a, June 15). Publishers, editors and researchers. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/publishers-editors-and-researchers


Research papers

Comment

This commentary on the earlier sessions deals firstly with the question of whether market research can pretend to scientific status and secondly asks whether its practical value is not more tactical than strategic.

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Michael Bird
June 15, 1973
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Citation

Bird, M. (1973a, June 15). Comment. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/comment


Research papers

Non-awareness and non-usage

In this paper, we report some empirical findings concerning the relation between a sales-type variable such as brand usage and a communication variable. In trying to measure communication, people use a variety of different variables. We consider here...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Authors: Andrew S. C. Ehrenberg, Michael Bird
June 1, 1966
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Citation

Ehrenberg and Bird (1966a, June 01). Non-awareness and non-usage. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/non-awareness-and-non-usage


Research papers

Intentions-to-buy and claimed brand-usage

This paper concerns the relationship between consumers' expressed Intentions-to-buy different brands in a product-field and their claimed brand- Usage. The results also indicate the extent to which expressed Intentions-to-buy appear to reflect...

Catalogue: ESOMAR/WAPOR Conference 1965
Authors: Andrew S. C. Ehrenberg, Michael Bird
June 15, 1965
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Citation

Ehrenberg and Bird (1965a, June 15). Intentions-to-buy and claimed brand-usage. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/intentions-to-buy-and-claimed-brand-usage